Growth Strategy Development:
- Identify and prioritize growth opportunities by analysing market trends, user behaviour, and competitor activities.
- Set clear growth targets and KPIs, ensuring alignment with overall business goals.
- Develop and execute innovative growth hacking strategies to rapidly increase user acquisition and engagement.
User Acquisition and Retention:
- Develop and execute strategies to improve user retention and reduce churn rates.
- Implement and optimize multi- channel user acquisition campaigns, including paid search, social media advertising, email marketing, content marketing, and more.
- Conduct experiments to test different acquisition channels, messaging, and targeting options to optimize user acquisition costs and conversion rates.
Team Management:
- Foster a culture of continuous learning and experimentation within the team, encouraging innovation and data- driven decision- making.
- Lead and manage a team of media performance specialists, providing guidance and support to ensure optimal campaign performance.
- Collaborate with cross- functional teams, including marketing, product, and data analytics, to align growth initiatives with product development and customer insights.
Performance Marketing and Ads Management:
- Monitor ad performance, optimize bids, and allocate budgets to maximize ROI and meet acquisition targets.
- Oversee the planning, execution, and optimization of digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, TikTok, and others.
- Work closely with creative teams to develop compelling ad creatives and landing pages that drive user engagement and conversions.
Analytics and Reporting:
- Prepare regular reports on user acquisition metrics, campaign performance, and growth KPIs.
- Use data- driven insights to continuously optimize and scale growth strategies.
- Utilize data analytics tools to track and analyse the performance of growth initiatives, providing insights and recommendations for improvement.
Partnerships and Collaborations:
- Identify and develop strategic partnerships and collaborations to enhance user acquisition efforts.
- Negotiate and manage partnerships to ensure mutually beneficial outcomes.
- Leverage influencer marketing, affiliate programs, and other partnership opportunities to expand reach and attract new users.
Market Research and Competitive Analysis:
- Conduct market research to understand user needs, preferences, and pain points.
- Stay up- to- date with industry trends, emerging technologies, and competitive landscape to identify new growth opportunities.
- Use insights from research and analysis to refine growth strategies and improve user experiences.
