“Secomus has been developing products on the Shopify platform to please hundreds of thousands of customers from the USA, Canada, and Europe. Secomus always welcomes all potential candidates with attractive compensation and benefits.”
Key Responsibilities:
- Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and ensure a positive return on investment (ROI).
- Partnerships and Alliances: Identify and cultivate strategic partnerships and alliances within the e- commerce and Shopify ecosystem to drive mutual growth opportunities.
- User Acquisition: Oversee and optimize paid advertising campaigns, SEO, content marketing, social media, email marketing, and other channels to drive user acquisition and increase brand visibility.
- Data- Driven Decision- Making: Utilize data analytics and user insights to make informed decisions, continuously optimizing marketing campaigns and initiatives for improved performance.
- Market Research: Stay informed about industry trends, competitive landscape, and emerging technologies to identify new opportunities and threats.
- Develop and Execute Growth Strategies: Lead the development and execution of comprehensive growth marketing strategies to acquire new customers, retain existing ones, and maximize revenue for our affiliate marketing app on the Shopify platform.
- Reporting and Performance Measurement: Develop KPIs, track performance metrics, and regularly report progress to senior management.
- Customer Segmentation: Develop and implement customer segmentation strategies to tailor marketing efforts to different customer personas, ensuring personalized and effective communication.
- Team Leadership: Manage and mentor a team of marketing professionals, providing guidance and fostering a collaborative and results- oriented culture.
- Retention and Engagement: Implement strategies to increase user engagement, reduce churn, and enhance the overall customer experience through lifecycle marketing initiatives.
