Growth Marketing Specialist

Responsibilities
A growth marketer drives customer loyalty and engages with new audiences. In contrast to traditional marketers, who focus on increasing brand awareness, growth marketers focus on the customer experience within sales funnel (AARRR model)
Marketing Campaigns/Activities Implementation:

Take ownership of Marketing activities for certain delivery services; Fully responsible for researching, planning, executing, delivering and managing directly integrated marketing campaigns across all available channels for both branding and user growth purposes.
Manage and collaborate closely with Digital team to optimize performance of digital marketing channels in your own campaigns (including performance results and cost)
Have ability in defining, setting up and evaluating marketing campaigns results in both performance and branding effectiveness, and actively provide recommendations for next actions.
Work closely with all functional sub- teams (Design, Content,...) and other departments (Business Development, Operations, Finance, Product...) to implement marketing campaigns/activities effectively;

User/Service Growth and User Retention:

Collaborate with the Business team to run in- app marketing campaigns/activities for the user retention purpose.
Have ability in product and competitor analysis to help the team adapt with fast- pace market, understand business situation and make timely marketing decisions
Plan and Implement growth activities/initiatives to acquire new users for delivery services

The Must- haves:

Have excellent communication skills. Good interpersonal skills in working with different stakeholders in various teams and levels
Problem- solving and growth mindset; Be progressive, active, and innovative and always thrived in a fast- paced environment
At least 3 years of experience at any related position in handling marketing campaigns, promotions, service communication or user acquisition... (having experience in E- commerce, retail, logistics, or the on- demand company is an advantage)
Have a clear understanding and basic framework in how to plan and execute end- to- end marketing campaigns implementation (new service launch, user marketing campaigns,...)

The Nice- to- haves:

Basic in User Experience Implementation Skills
Time and project management skills, including work on multiple projects under high pressure
Good sense on creative design and content is preferrable
Good in data analysis (have ability to use SQL or other BI tools is a plus), A/B Test Deployment and have experience in conducting user/market research

Grab/Be for work from level G3 up;
Social Insurance & PVI Health Insurance;
Startup environment, young, dynamic, work hard, play hard;
Annual health check at a reputable hospital;
Annual travel, team building, year- end party;
Product experience and seniority policy (AhaLove);
Annual Performance Bonus;
Annual Leave: 12 days
Working time: 5 days/week and flexible according to job positions.
Excellent and competitive salary with 13th- month salary;

Cập nhật gần nhất lúc: 2024-06-11 05:15:03