Growth Marketing Specialist

The Growth Marketing Specialist is responsible for driving user acquisition, engagement, and retention through innovative growth strategies.
What you will do:
Growth Strategy Development:

Identify and prioritize growth opportunities by analyzing market trends, user behavior, and competitor activities.
Engage customers across all touch points including web/app push notifications, ZNS, SMS, email, and Facebook ads.
Develop and execute innovative growth hacking strategies to rapidly increase user acquisition and engagement.
Execute marketing automation campaigns based on customer personas.

Campaign Collaboration and Content Creation:

Drive engagement and conversions through well- crafted marketing flows.
Collaborate with the marketing team to create compelling campaigns and content tailored to target customer segments.

A/B Testing and Optimization:

Continuously optimize campaigns based on test results and performance data.
Implement and manage A/B testing activities to improve conversion rates and overall campaign effectiveness.

Analytics and Reporting:

Use data- driven insights to continuously optimize and scale growth strategies.
Prepare regular reports on user metrics, campaign performance, and growth KPIs. (weekly/monthly)
Utilize data analytics tools to track and analyze the performance of growth initiatives, providing insights and recommendations for improvement.

2+ years of experience in growth marketing or digital marketing.
Experience with A/B testing and conversion rate optimization.
Proficiency in using analytics tools (e.g., Google Analytics, Mixpanel, ...) and marketing platforms (e.g., Google Ads, Facebook Ads).
Bachelor’s degree in Marketing, Business, or a related field.
Strong analytical skills and a data- driven mindset.
Ability to create meaningful reports using tools like Looker Studio, Metabase and knowledge of SQL is a plus.
Experience with CDP such as: Insider, MoEngage, ...

At Fundiin, we believe in fostering a dynamic work environment that encourages personal and professional growth.
Empowerment and Growth:

We offer great autonomy, freedom to make decisions, room to take risks and learn from mistakes.
Get involved from the ground up in creating and developing new products, leading teams, working on innovative projects, and gaining visibility within the industry.

Competitive Benefits:

Access our premium health care program and annual health checkup.
Receive a budget of 2,400,000 VND per year for professional development.
Enjoy a robust benefits package, including meaningful ESOP options.
Take advantage of device allowances or financing options covering up to 50% of new device purchases.

Engaging Work Environment:

Enjoy free daily drinks and weekly TGIF snacks and beverages.
Participate in our monthly Town Hall meetings and collaborative sharing sessions.
15 days of annual leave to recharge and pursue personal interests, plus an extra day for every 3 years of service.
Join biannual team- building trips for bonding and connections.

Cập nhật gần nhất lúc: 2024-11-21 13:45:02