Growth Marketing Specialist - Mobile App

HouseNow is looking for a Growth Marketing Specialist to join our team in Thanh Xuan District, Hanoi. In this role, you&039;ll be responsible for planning and executing growth campaigns designed to attract and keep users on our platform – specifically real estate agents, home buyers and sellers. We&039;re looking for someone with at least 3 years of digital or growth marketing experience who loves experimenting with new ideas and making decisions based on data. A strong interest in tech products is a must and passion for PropTech or real estate is a big plus!

Track key metrics such as CAC, LTV, retention rate, conversion rate, ROAS and report actionable insights
Own and iterate on growth experiments — from hypothesis design to execution, data analysis and scaling
Drive organic growth initiatives such as ASO (App Store Optimization), SEO for landing pages and user referrals
Collaborate closely with Product, Tech, Content and CS teams to optimize user journey and in- app conversion funnels
Run and analyze A/B testing on landing pages, creatives, messaging, referral programs and onboarding flows
Manage and optimize performance marketing campaigns across Facebook, Google, TikTok, Zalo, etc
Utilize analytics tools (e.g., Firebase, Google Analytics, Mixpanel, Looker Studio) to inform data- driven decisions
Develop and execute growth strategies focused on acquiring, activating, retaining and monetizing app users (AARRR framework)

Excellent collaboration skills with cross- functional teams
Strong knowledge of growth marketing frameworks, especially AARRR and experiment- driven growth
Experience working directly with mobile app products (iOS/Android)
Growth mindset: test fast, learn fast, iterate fast
Proficient in using analytics tools and dashboards to interpret data and optimize campaigns
Proven track record of executing successful campaigns and achieving user growth KPIs
Hands- on experience managing at least two core growth channels (e.g., Paid Ads + SEO or Ads + Referral)
3–5 years of experience in Digital/Growth Marketing, preferably in: PropTech, FinTech, App- based platforms, E- commerce, or Performance Marketing Agencies

Plenty of opportunities for career development, idea ownership and making a real impact in a fast- moving team
Participation in social insurance, health insurance and unemployment insurance as required by the government
Salary offer based on capability: 18.000.000- 25.000.000 VNĐ
A young, dynamic, and open working environment that values creativity, collaboration and continuous learning
Lunch allowance of 500,000 VND per month, bonuses on holidays and Tet (Lunar New Year)...
2- month probation with full support and clear evaluation criteria
Monthly 1- on- 1 performance reviews and goal- setting with your team leader to support your growth
Bonuses based on performance and company revenue from various activities (upto 3 months salary per year)

Cập nhật gần nhất lúc: 2025-07-15 13:45:02