The Digital Performance Manager will own the performance monitoring and optimization of all digital properties including websites, online ordering platforms, social media, maps etc. Reporting to the Marketing Director, this role is responsible for analyzing data, identifying performance issues and partnering with teams to drive improvements.
WHAT YOU WILL DO
Present insights and recommendations to improve digital initiatives to relevant teams.
Benchmark performance against industry and competitors.
Continuously iterate testing methodology to gather granular insights.
Track and analyze key metrics like traffic, orders, reviews to optimize strategies.
Setup Google Analytics, Adobe Analytics, GTM and other tools to track KPIs across digital touchpoints.
Ensure all stores are correctly listed on Google Maps, Tripadvisor and other listing platforms.
Work with development teams to integrate optimizations based on data findings.
Conduct ongoing optimization testing (A/B testing, multivariate testing etc) to improve conversions.
Manage Google/Facebook Ads campaigns and attribution modeling.
Present actionable insights through detailed reporting on a monthly/quarterly basis.
Analyze user behavior data, goals achievement and drop- offs to identify friction areas.
Partner with product, operations and other teams to showcase updates on digital assets.
Conduct in- depth analytics and generate insights from website and campaign performance.
Partner with product, operations and content teams to enhance the online experience.
WHO YOU ARE
3+ years experience in digital analytics, optimization and campaign management.
Bonus if experienced with restaurant technology or eCommerce platforms.
Proven track record of impacting business metrics through data- driven decisions.
Expertise with Google/Adobe Analytics, Tag Manager and other web tracking tools.
Strong analytical and storytelling skills to present complex data simply.
Experience working closely across departments in a fast paced environment.
JOIN US, LET’S SEE WHAT WE CAN OFFER
PTI heathcare insurance
Competitive salary & allowances
12 annual leave days
13th month salary
Internal discount (~50%) for brands of Pizza 4P‘s, Ippudo, About Life Coffee, etc
