HCM - Ecommerce Conversion Rate Optimization Manager

CÔNG TY CỔ PHẦN MAISON RETAIL MANAGEMENT INTERNATIONAL
Mức lương
Đang cập nhật
Địa điểm làm việc
Hồ Chí Minh
Kinh nghiệm yêu cầu
2 - 5 Năm
Chi tiết tin tuyển dụng

Mô tả công việc

JOB BRIEF:
The Ecommerce Conversion Rate Optimization Manager will be responsible for analyzing Ecommerce platforms data, identifying areas for improvement, and implementing strategies to increase conversion rates. The ideal candidate will have a strong analytical mindset, a deep understanding of SEO, user behavior, and a passion for improving website performance.
DETAILED JOB DESCRIPTION:
Results measurement
Results for this position are measured in
• Revenue in absolute value by channel
• Site traffic by channel
• Churn rate
• Customer acquisition
• Year on year growth by channel
• Onsite Rate: Bounce Rate, Abandon Browsing Rate, Abandon Cart Rate, Conversion Rate, Retention Rate.
Responsibilities
• Content Optimization: Focus on improving the clarity and persuasiveness of platform content, ensuring that it resonates with the target audience and encourages action.
• Stay up- to- date with industry trends and practices.
• Data Analysis: Delve into analytics data to identify user behavior patterns and areas of the website where users drop off or fail to complete desired actions. Use tools like Google Analytics, heatmaps, and A/B test results to gather insights.
• Reporting and Communication: Regularly report on the results of their efforts, providing insights and recommendations to stakeholders, such as marketing teams and web developers.
• Develop a personalized experience: Using data and technology to ensure a relevant and personalized experience to ecommerce’s new and existing customers.
• Multivariate Testing: In addition to A/B testing, conduct multivariate tests to assess how multiple elements interact and impact conversions.
• Continuous Monitoring: Continuously monitor platform performance, adapt to changes in user behavior, and make iterative improvements.
• Conversion Funnel Analysis: Analyze the various stages of the conversion funnel to identify bottlenecks and areas that can be streamlined to increase the conversion rate.
• Ecommerce platforms (Website, Mobile, Application) Optimization: Based on data and test results, make recommendations and implement changes to the platform&039;s design, content, layout, and functionality to improve user experience and increase conversions.
• User Research: Understanding the target audience is crucial. Conduct user surveys, and customer feedback analysis to gain insights into user preferences, pain points, and motivations.
• A/B Testing: Run controlled experiments to determine the best performing experiences to continuously improve the website and app for Ocado customers.

Yêu cầu công việc

• Fluent in Vietnamese, proficient in English
• 3- 5 years of relevant professional experience with proven working experience in similar role
• Ability to conceptualize ideas and create processes, tools & templates independently
• Able to lead a team and drive new processes for efficiency
• Experience in conversion rate optimization for e- commerce
• Proven (content) team management experience. Able to build a team, help it perform and foster a positive team culture
• Flexible & collaborative attitude, excited about a fast- paced start- up environment
• Ability to manage multiple projects and changing priorities effectively
• Ideally Ecommerce experience or at least strong knowledge & understanding
• Excellent ability to analyze data and propose commercial objectives
• Knowledgeable of analytical tools for funnel and search measurement (Google Analytics, MixPanel, HotJar, ContentSquare, etc.)
• Strive for impact and high performance. Hunger for success with a commitment to getting things done
• An understanding of e- Commerce UX, content and development projects, and intuitive knowledge of how users interact and shop in a digital environment

Quyền lợi

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-11-14 17:25:02

Xem thêm
Người tìm việc lưu ý:
Bạn đang xem tin HCM - Ecommerce Conversion Rate Optimization Manager - Mã tin đăng: 4810368. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng tôi không đảm bảo và không chịu trách nhiệm về bất kỳ nội dung nào liên quan tới tin việc làm này. Nếu người tìm việc phát hiện có sai sót hay vấn đề gì xin hãy báo cáo cho chúng tôi

CÔNG TY CỔ PHẦN MAISON RETAIL MANAGEMENT INTERNATIONAL

Quy mô: Cập nhật
Trụ sở: Cập nhật

Thông tin chung

Ngành nghề
Marketing - PR
Cấp bậc
Quản Lý
Kinh nghiệm yêu cầu
2 - 5 Năm
Trình độ yêu cầu
Đại học
Số lượng cần tuyển
Đang Cập Nhật
Hình thức làm việc
Nhân viên chính thức
Giới tính
Đang cập nhật
Hạn nộp hồ sơ
14/12/2024
Mẫu CV đẹp

Việc làm đề xuất liên quan

Việc làm đã xem gần đây