Job Description
Corporate
Branding
- Planning and execution of all communications and media actions on all channels
- Supporting to Marketing Director for building up brand strategies and brand positioning including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Develop, manage and monitor all of brand marketing activities of Con Cung as a master brand, include but not limit to advertising campaign, new brand development campaign
- Follow up and analyze the development of the brand (brand health, sales, market share) and propose suitable programs.
Brand Campaign
/ Project Management
- Initiate develop creative, media & research briefs and brief to Agencies and/or internal Department
- Coordinate and lead internal and external partners to ensure projects done properly and at high quality.
- Propose, develop and implement tactical brand marketing program to drive brand love and brand affinity
- Work and follow up with Agencies and/or internal department in developing TVC, packages, POSM, communication vehicles that fit with product communication.
Budgeting:
- Managing the budget for advertising and promotional items
- Propose, manage and monitor budget for all brand marketing campaign, include but not limit to advertising campaign, new product launch campaign…
Cross- function collaboration
- Work closely with commercial team, social content team and other team to deliver business’s objectives.
- Manage a team of marketing people working on brand initiatives
Requirement
- Good at computer skills (word, excel, power point)
- Highly flexible/open- minded, resourceful and practical.
- 1- 3 years of experience in brand manager, preferably at a similar position in retail industry
- Advanced English skill, both in speaking and writing skills
- Bachelor degree in Marketing related field is preferred.
- Strong analytical skills with data driven analysis
- Strong at brand management, consumers understanding, creative & strategic knowledge
Benefit
- Annual bonus: 2- 3 months under minimum KPI requirement
- Participate in the Employee Stock Option Program
- Regular training, company team building, birthday bonus
- Work in a dynamic, open, creative environment
How to apply
Interested candidates are requested to send your applications via email to Careers@concung.com
