Job Descriptions:
Customer Strategy and Business Plan
Develop and guides implementation of customer events
Develop and execute a market development plan for Target Groups other than big traders in close collaboration with Customer Marketing
Work closely together with Category Managers/Trade Category Directors in order to have strategic alignment with Unilever DT business focussing on Wholesalers
Develop and implement a promotional plan with clear roles and objectives of how to drive promotional sales in C&C linked to OPSO program
In charge of in- store extra visibility/highlight display, not execution
Planning according to the Global standards together with the customer.
Develops the customer strategic business plan for his/her respective customer. Work out a joint customer business plan for his/her respective customer. Lead and execute Joint Business
Implement Customer audit
Work out a Target Group Management strategic plan for METRO for existing businesses
Develop, implement and execute a Cell Approach plan in close collaboration with the customer, category managers and BUD’s
Manage the customer P&L for the customer and by categories, counterparts and budget planning
Generate insights for the assigned customer/channels (store layout, traffic)
Works in close collaboration with de Category Managers for the category input, and with customer marketing for the customer/channel plan
Develop in- store communication activation for channel/customer initiatives
Provide clear objectives and deliverables for the field team, under responsibility of Field Operation Team
Develop relationship with customers
Negotiation
Manages overall levels of Customer Investments for his customers
Monitors Customer Performance by tracking customer contribution and market share for major categories
Closes the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to the UL strategy on his/her customer
Plays active ambassador role
Participates actively to the account managers meetings, looking at the best solution for the business even if not in line for his/her customer
Acts as active ambassador of Unilever at the customer and of the customer at Unilever
