[Hcm] Trade Marketing Senior Specialist (Moft Channel)

* Main Purpose: The purpose of the Senior Specialist, Channel Development and Operations- MOFT is to develop and execute trade marketing plans and customer activity plans to drive distribution & sales volume; drive trade marketing agenda within MOFT channel: (1) Hyper, Supper; (2) CVS, Mini Mart, Independent Chain to ensure that company meet short & mid- term growth objectives.
* Accountabilities:
Joint Business Planning (JBP) for in- charged Key Accounts
- Develop and manage JBP strategies and plans for in- charged Key Accounts
- Collaborate with sales teams to align trade marketing activities with account- specific goals and needs
Consumer Promotion Planning
- Coordinate the execution of consumer- facing trade promotions and activations
- Integrate consumer promotion plans with the overall brand marketing calendar
Budget Management
- Ensure efficient allocation of resources and maximize return on investment
- Oversee the budgeting and financial management of trade marketing programs
Execution and Agency Management
- Deploy and manage the execution of trade activities and brand projects
- Coordinate with external agencies and suppliers to ensure on- time and in- full (OTIF) delivery
Program Evaluation
- Assess the effectiveness of trade marketing initiatives and identify areas for improvement
- Provide recommendations for future program enhancements
Market and Competitor Insights
- Monitor market trends, consumer behavior, and competitor activities to identify opportunities
- Provide regular updates and data- driven recommendations to the broader marketing team
Data Analysis and Reporting
- Collect, analyze, and report on key trade marketing performance metrics
- Utilize data insights to optimize trade marketing strategies and tactics
Others task
- Assist with various ad- hoc requests and projects as needed to support the broader trade marketing objectives

* Education & Experience:
- Education: Bachelor’s Degree in Business, Marketing or related fields
- Years & Type of Experience: At least 3 years in trade marketing, channel management or related field preferred experience in FMCG company.
* Knowledge & Skills:
- Ability to work collaboratively in a cross- functional environment
- Understanding of trade marketing and retails landscape
- Good at communication and influencing skills
- Good command of English communication and computer skills
- Proficient in data analysis, report generation, and presentation skills
* Personality:
- Very result- oriented
- Creative and passionate, willing to take challenges.
- Proactive, energetic, confident, and independent
- Self- motivated and ability to handle multiple task

- Chế độ bảo hiểm
- Laptop
- Chế độ thưởng
- Đào tạo
- Du Lịch
- Chăm sóc sức khỏe
- Tăng lương
- Phụ cấp
- Công tác phí
- Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-07-29 01:35:02