[HCM] TRADE MARKETING SENIOR SPECIALIST (MOFT CHANNEL)

* Main Purpose: The purpose of the Senior Specialist, Channel Development and Operations- MOFT is to develop and execute trade marketing plans and customer activity plans to drive distribution & sales volume; drive trade marketing agenda within MOFT channel: (1) Hyper, Supper; (2) CVS, Mini Mart, Independent Chain to ensure that company meet short & mid- term growth objectives.
*
Accountabilities:
Joint Business Planning (JBP) for in- charged Key Accounts
- Collaborate with sales teams to align trade marketing activities with account- specific goals and needs
- Develop and manage JBP strategies and plans for in- charged Key Accounts
Consumer Promotion Planning
- Integrate consumer promotion plans with the overall brand marketing calendar
- Coordinate the execution of consumer- facing trade promotions and activations
Budget Management
- Ensure efficient allocation of resources and maximize return on investment
- Oversee the budgeting and financial management of trade marketing programs
Execution and Agency Management
- Coordinate with external agencies and suppliers to ensure on- time and in- full (OTIF) delivery
- Deploy and manage the execution of trade activities and brand projects
Program Evaluation
- Assess the effectiveness of trade marketing initiatives and identify areas for improvement
- Provide recommendations for future program enhancements
Market and Competitor Insights
- Provide regular updates and data- driven recommendations to the broader marketing team
- Monitor market trends, consumer behavior, and competitor activities to identify opportunities
Data Analysis and Reporting
- Collect, analyze, and report on key trade marketing performance metrics
- Utilize data insights to optimize trade marketing strategies and tactics
Others task
- Assist with various ad- hoc requests and projects as needed to support the broader trade marketing objectives

* Education & Experience:
- Education: Bachelor’s Degree in Business, Marketing or related fields
- Years & Type of Experience: At least 3 years in trade marketing, channel management or related field preferred experience in FMCG company.
* Knowledge & Skills:
- Ability to work collaboratively in a cross- functional environment
- Good command of English communication and computer skills
- Understanding of trade marketing and retails landscape
- Good at communication and influencing skills
- Proficient in data analysis, report generation, and presentation skills
* Personality:
- Proactive, energetic, confident, and independent
- Self- motivated and ability to handle multiple task
- Very result- oriented
- Creative and passionate, willing to take challenges.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-08-31 06:45:02