Head of Brand

Location: VP PNJ, 01 Hoang Viet, 4 Ward, Tan Binh Dist, Ho Chi Minh City
RESPONSIBILITIES
Brand Strategy and Development:

Stay updated with market trends, competitor activities, and consumer insights to continuously evolve the brand strategy
Develop and refine the brand&039;s overarching strategy, defining its unique value proposition and positioning within the luxury retail market
Craft a clear brand identity, ensuring that it resonates with the target audience and aligns with the brand&039;s core values

Marketing and Communication:

Lead the development of marketing campaigns that effectively communicate the brand&039;s story, products, and lifestyle
Collaborate with the marketing team to create compelling content, including visuals, copy, and multimedia assets, for various platforms and channels
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Develop and manage the overall brand budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitability

Product Management:

Work closely with the product development team to ensure that new products align with the brand&039;s aesthetics, quality, and values.

Leadership:

Collaborate cross- functionally with teams such as Intergrated Marketing, Retail Marketing, Supply Chain, Finance, …) to ensure seamless execution of brand strategies and initiatives.
Lead, mentor, and inspire a diverse team, fostering a culture of creativity, innovation, and accountability.

REQUIREMNENTS

Market Research, Data- driven: Proficiency in market research, data analysis, and interpretation
Leadership: Excellent leadership and team management capabilities.
Education: Degree in Marketing, Business, or related field
Communication & Collaboration skills: Effective communication and collaboration skills across different departments.
Demonstrated ability to develop and implement successful brand strategies.
Project management: Strong project management skills, with the ability to manage multiple priorities in a fast- paced environment.
Experiences: Proven experience (8+ years) in brand management/ brand development/ brand building
Strategic thinking: Exceptional strategic thinking and problem- solving skills.
Creative: Creative mindset with a keen eye for design and aesthetics.
Strong understanding of luxury market dynamics, consumer behaviors, and trends.

Contact:
Hoai Anh- anh.nth13@pnj.com.vn

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Đào tạo, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-04-03 12:16:27