Mục tiêu công việc:
- Directly responsible for directing, building credit card product strategies. Develops and implements marketing plan to drive bussiness growth and bussiness strategy from time to time
- Initiates product ideas and ongoing features/benefits tailored for each target segement.
- Conducts regular review on market trends and studies competitor activities to indentify opportunities
- Operating, organizing the implementation of card service of SHBFC, specifically including:
+ Building and developing Card products and services
+ Develop marketing programs and plans for Card products and services;
+ Develop card business strategy of Company;
- Planning and implementing card business plans on all channels of the Company
- Training and coaching knowledge and skills about Card products and services
- Manage activities associated with partners to build utilities for card products
- Deploying credit card project at SHBFC
NHIỆM VỤ, TRÁCH NHIỆM CHÍNH1.Directly responsible for directing, building credit card product strategies. Develops and implements marketing plan to drive bussiness growth and bussiness strategy from time to time
Build up business requirements descriptions for card products/features/processes, analyze the system&039;s responsiveness; participate in deploying, testing, product/feature acceptance together with related departments and 3rd parties
3 Market and Customer research to build competitive card products and card features in line with the card business orientation at SHBFC. Develop processes, regulations, on the issuance, usage and payment of cards
4 Build up business requirements descriptions for card products/features/processes, analyze the system&039;s responsiveness; participate in deploying, testing, product/feature acceptance together with IT and 3rd parties
Other tasks related to Credit Card Product Development and Business management
Creates Credit Card sales, usage, activation, retention and other promotion campaigns in cooperation with MKT department
Monitors and evaluates sales results and effectiveness metrics of the Credit Card products (CBA, SWOT analysis), proposes changes to improve sales results, effectiveness and optimal mix of sales channels
