Crisis communications : Requires effective leadership in cross- functional coordination in case of a crisis, development of company holding statement, key message & FAQ creation, handling media inquiries, ensuring crisis preparedness etc.
Define, deliver, drive implementation and play a leading role in carrying out the agreed priorities & communication activities locally for the countries and regionally across the market.
Define the end to end integrated communications strategy, plan and budget for market Vietnam with guidance and agreement of the Communications Director, ASEAN and other key stakeholders
Act as the communications business partner for the market, providing counsel, advisory and represent communications unit in the country management team
Marketing communications : in collaboration with peers, lead customer newsletter development, customer event/ exhibition planning and execution, product launch programs etc. Focus will be on leveraging digital channels to push out messages as well as create a pull for customers and consumers.
Understand, analyse and build corporate reputation, especially in the areas of corporate social responsibility, environment, sustainability, and industrial leadership
As the Head of Communications, you will;
Contributing toward the development and implementation of the communication activities in respective countries. Communication activities include the following broad areas
Internal communications: Includes intranet optimisation, message development, planning and execution of town hall meetings and other events, as well as initiatives to engage, mobilise and motivate employees.
Work in close partnership with peers, local/regional marketing & sales teams, business unit technical experts, digital & media agencies to develop communications strategy, create content, deploy and localise Tetra Pak&039;s initiatives & campaigns to the market
What you will do
This role is an individual contributor, you will be based in Ho Chi Minh City and report to Communication Director, ASEAN based in Malaysia.
We are looking for a Communications Professional, regarded by peers as specialist in Communications related matters, with a solid multi- discipline communications competence. Works independently and acts as a reliable point of contact to colleagues. In this role, you will support defining the communications strategy, plan and budget to support the Market Company business priorities in alignment with the global communications strategy.
PR / Media relations : Includes management of media relations, press release development, media interview set- up and preparation of supporting materials, press event planning and execution, presentation material development etc.