Head Of Digital Trade Strategy GT/ E-Commerce

Strategic Planning & Execution
· Define Marketing strategy and Digital marketing methods (SEO, SEM, CRM, direct messaging)
· Co- create and Own B2B features and enhancements on platform with DDT central/Partner especially on demand generation capabilities (UI/UX, personalization, retailer channel programs)
· Develop and implement annual trade marketing strategies aligned with channel growth plan and category development.
· Build Digital Coverage Strategy along with CD team
· Lead the design and execution of promotion campaigns, loyalty programs and digital activations under monthly planning & operating cycle to maximize the impacts of category J2BD through integrated trade marketing programs
Team Leadership & Collaboration
· Coach & mentor a team of four direct reports across analytics, merchandising, content & creative lead, and digital promotion.
· Foster a collaborative environment that encourages innovation, accountability, and continuous improvement.
· Coordinate with cross- functional teams including Sales, Category, Finance, and Digital Operations team and Central Global Project team.
· Manage the execution of Digital Selling Hub tasks to drive eCommerce growth.
Digital & CRM Excellence
· Drive digital adoption and retailer stickiness on platform through retailer engagement, loyalty and gamifications.
· Leverage digital platforms and tools to enhance visibility, conversion, and ROI of trade campaigns.
· Monitor and analyze campaign performance using dashboards and analytics tools.
Channel Development & Optimization
· Ensure merchandising standards and digital content are aligned with brand and channel strategy.
· Conduct channel audits and market analysis to identify growth opportunities and investment priorities.

· Bachelor’s degree in marketing, Business Administration, or related field (MBA preferred).
· Minimum 5 years of experience in trade marketing, digital marketing, and CRM within FMCG or retail.
· Strong analytical skills with proficiency in data tools and CRM platforms.
· Excellent communication, negotiation, and stakeholder management skills.
· Proven leadership experience managing cross- functional teams.
· Deep understanding of distributive trade dynamics and digital commerce is an advantage

• Monthly and annual bonuses
• Transportation support
• Additional monthly allowance
• Phone allowance
• Company shuttle service
• Meal allowance
• Full insurance coverage
• 13th- month salary
• Insurance based on full salary
• Laptop provided

Cập nhật gần nhất lúc: 2025-10-06 17:15:03