Our vision is to transform VPB into a data led organization by providing the data platform and data products to provide ability to consistently analyze, report and query information to make timely decisions using standardized Enterprise Data & Analytics applications capabilities; enable data and analytics driven culture at VPB through stable and flexible architecture that supports sourcing of structured, semi- structured and unstructured data & tools; meet future regulatory, strategic and operational data management requirements by enhancing the current data management capabilities not just at the enterprise level, but across our ecosystem.
The position purpose is to drive the design of group data architecture, the development of customer 360 platform, as well as the integrated management and governance of ecosystem data as a product.
What you will do:
This role requires a strategic leader with a deep understanding of data management, analytics, and customer insights.
As the Head of Customer 360, you will lead a dynamic team responsible for developing and maintaining a comprehensive view of customer data across the organization
You will collaborate with cross- functional teams to define and execute the vision for a unified customer experience, leveraging data to drive business growth and enhance customer satisfaction.
Key accountabilities:
Leadership
Provide strategic direction for the Customer 360 team, aligning data initiatives with business goals
Foster a collaborative and innovative team culture, driving excellence in data management practices.
2. Data Strategy
Define and communicate the vision for Customer 360, ensuring alignment with the organization&039;s overall data strategy.
Develop and implement a robust data strategy for aggregating, integrating, and analyzing customer data from various sources.
Cross- functional Collaboration
Work closely with departments such as marketing, sales, product, and customer support to understand their data needs and align strategies for leveraging customer insights.
Customer Data Platform (CDP) Management:
Collaborate with data scientists and analysts to identify trends, patterns, and opportunities for improving customer engagement
Oversee the selection, implementation, and maintenance of a Customer Data Platform to support the centralization of customer information.
Develop and maintain efficient data integration processes to ensure the accuracy and timeliness of customer information.
Ensure the CDP is optimized to deliver a unified view of customer interactions across channels.
Implement segmentation strategies based on customer demographics, behaviors, and preferences to enable personalized marketing and service strategies.
Technology Stack Management
Stay abreast of industry trends, emerging technologies, and best practices in customer data management.
Evaluate and select technology solutions that support the Customer 360 vision, including data integration tools, analytics platforms, and cloud services.
Propose and implement continuous improvement initiatives to enhance the Customer 360 strategy
Team Development
Recruit, mentor, and develop a high- performing team of data engineers, analysts, and other professionals.
Provide training and resources to enhance team members&039; skills and expertise
