Healthcare Professionals Activator

BUILD STRATEGY
· Regular update HCP marketing strategies and tactics for the brand and category provided to sales and Market access team during cycle meetings and sales conference and company annual meeting.
· Coordinate with Brand managers and category lead to contribute fact base analysis from HCP standpoint to build brand plan and life cycle management plan that change behavior of end consumer.
· Convert brand plan strategy and category strategy into HCP marketing rooted into HCP marketing plan rooting from HCP insight and brand objectives as well as HCP influence matrix to consumer.
FINANCIAL
Meet and Monitor HCP marketing budget and ensure expenditure is as per planned activities/ initiatives on monthly basic and within the allocated budget from brand managers.
IMPLEMENTATION
· Ensure that sales, finance, and market access are aligned to bring product access through healthcare channel, esp. hospital channel.
· Developing all detailing / promotional materials to HCP and training document/ tool kit/ role play/ test of med reps that get internal and external approval (where applied)
· Develop and implement all HCP activation campaigns for more and more effectiveness and efficiency in liaise with health care channel team.
· Proactively contribute to the development and implementation of market access and sales force strategies for the assigned brands, handled by the market access team and sales team.
· Build and manage KOL pool/ HCO relationship for not only HCP influence/ education but also to support all educational campaign to consumer to raise disease awareness.
· Coordinate with sales in HCP segmentation and targeting exercise to put right resource into focus area.

We are looking for an individual with a strong desire to grow & win together as a team, who dares to dream & innovate and possesses strong execution in excellence to be part of our Indochina Consumer Healthcare team:
· Dares to dream & innovate and possesses strong execution in excellence to be part of our Indochina Consumer Healthcare team.
· At least 3 – 5 year relevant experience in MNC pharmaceutical companies.
· Strong desire to grow & win together as a team.
· Experience in strategic planning and execution.
· Strong track records for brand and new product launching and development.
· Bachelor’s degree required, preferably in Business/Marketing.

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Cập nhật gần nhất lúc: 2025-09-08 02:35:02