Trade MKT Planner bridge the gap between marketing and sales, driving product demand and sales in retail environments. Their ability to create effective retail marketing strategies boosts product visibility and consumer interest. Trade MKT Planner play a critical role in supporting sales teams and driving revenue growth.
JOB DESCRIPTION
Promotional Campaign Management
- Regularly monitoring and tracking revenue and market share performance to ensure proactive and corrective actions are taken.
- Evaluate and analyze promotion activities against KPIs with recommendation to frontlines on key success factors and improvement plans for future action.
- Strategize and implement price promotion activities based on pricing strategy and guideline across multichannel.
- Effectively control and manage promotion budget spending within the provided budget.
- Ensure that local feedback is taken into account by regularly visiting markets and customers with the frontline team. Reflect market change with a quick response and provide a defensive plan if needed.
Trade Analyst
- Lead on pricing strategy by key categories by formats, benchmarking key competitors in the market as well as retailing index data to strengthen customers pricing perception and drive traffic to stores.
- Lead on delivery of full analysis and insight incorporating sales performance together with customer KPIs in each trade activities and campaigns.
- Lead on development, planning and execution of price tracking tools to deliver weekly/monthly/quarterly pricing reports.
- Lead on development of corporate and category promotion evaluation, connecting with cross functional teams both internal & external.
- Working closely with the finance team to prepare the annual budget, monthly forecast by category trade pillar and conducting weekly sales performance update/tracking to identify trade activity gaps for further actions.
LOCATION
- Time: Monday- Saturday weekly. From 8:00- 17:00. Lunch break 1 hour: 12:00- 13:00.
- Headquarters in Hai Duong: An Dinh Street, Viet Hoa, Hai Duong ( Click Maps) (2- 3 days/week)
- Office YODY Ha Noi: HH1 Building, No. 90 Nguyen Tuan Street, Thanh Xuan District, Hanoi (Click Maps)
(Free accommodation in Hai Duong City / Shuttle bus between Hanoi- Hai Duong during the day)
REQUIREMENTS
- Strong analytical skills with the ability to track and measure marketing campaign performance.
- 5+ years of solid experience in trade marketing (Price and Promotion Planning) preferably in the FMCG/cosmetics/fashion industry.
- Proven track record of developing and implementing successful marketing communications strategies.
- Experience with project management methodologies and the ability to manage multiple projects simultaneously.
- Priority: Bachelor’s degree in marketing, communications or relevant field; Advanced English; Self- motivated, proactive in a start- up environment.
BENEFITS
- Provided accommodation in Hai Duong City, with daily transportation between Hanoi and Hai Duong.
- A dynamic, open, and inclusive work environment that promotes a culture of learning.
- Year- end bonuses based on business performance.
- Special policies from YODY (Tet gifts, internal purchase discounts, etc.).
- Trust and empowerment for you to engage with and address real- world challenges from the market.
- Full participation in social insurance, health insurance, and unemployment insurance.
- A fast- track career development path with competitive compensation.
