Integrated Media & Digital Marketing Manager

Integrated Media & Digital MKT Manager is the mixed position requires both Media expertise & Digital marketing at senior level. This individual is accountable and responsible for defining strategy, as well as leading the implementation, effectiveness and efficiency of integrated media & digital marketing plans in the Vietnam and some assigned countries in APAC.

This position reports to Marketing Director, closely collaborate with Brand Marketing team, and work with Agency partners to ensure the development and execution of Media strategies and Digital activation to drive and accelerate for BEL’s brand results and business transformation. The ideal candidate will demonstrate a high level of both strategic and tactical thinking. It calls for an individual with strong communication skills, analytic skills and creative thinking ability and a strong passion for all things related to media & digital.

Job duties include but are not limited to:

Integrated Media strategy planning & implementation (60% focus)

• Drive integrated media strategies across traditional, digital, omni-channels and other properties intended to build brand awareness, drive consideration, purchase intent and advocacy with prospective customers and target audiences.
• Being the champion on consumer journey, media affinity and behavior as starting point to build up on integrated marketing campaign briefs and strategic directions, leading to effective & insightful creative/content development.
• Apply emerging consumer data and analytics to create innovative media solutions that advance BEL’s mission and business objectives
• Establish and manage an effective media governance process that ensures alignment to BEL’s mission and drives impactful support for multiple brands.
• Continuously analyze and communicate the efficiency and effectiveness of media related efforts across stakeholders (Brand Team, Management team, Regional Cluster & Global team) through the lens of brand reputation, channel mix, and consumer impact.
• Consistently stay on the forefront of emerging media trends and apply new methodologies or approaches being able to ideate on new approaches based on changing corporate objectives or consumer trends
• Develop and regularly communicate key performance indicators and assessments for optimal media performance; drive evolution to a fully integrated, collaborative approach to planning
• Continuously advance, leverage and optimize the relationship with BEL’s agency partners by building trust and maintaining positive rapport to drive business results

Digital Marketing development (40% focus)

• Be a digital thought leader within Bel and lead the development of the overall Bel ASEAN and Brand specific digital strategies.
• Partner/Liaise with Brand team to translate annual marketing plans into digitally driven executions in the following areas: social media, web content, mobile, digital media, video, web analytics, and SEO/M. Lead Agency briefing and have solid POVs on creative/content proposal evaluation.
• Establish and determine key objectives for digital marketing campaigns and identify and implement appropriate measurement tools
• Lead/ Consult the design, set-up and implementation of consumer data strategy and technology partnerships.
• Act as subject matter expert in the digital marketing space providing best practice leadership and provide POVs on existing and emerging digital marketing trends, tactics and technologies.
• Lead Agency pitching and liaise with Global Digital team.
• Lead some pilot and testing plans t identify new business/ channel opportunity, ie. E-commerce

• Comprehensive understanding of the digital ecosystems and how all channels work together
• Fluency in integrated marketing communications and the role digital plays in the consumer experience and cross channel marketing mix
• Integrated experience working with a mix of traditional, digital and lead generating media strategies and properties
• Familiarity and direct experience with digital marketing analytics
• Experience in successful integration of marketing, brand positioning, and creative media strategies and processes
• Strong program and project management experience with the ability to drive projects from conception to completion
• Strong leadership and collaboration skills, with a willingness to continually embrace personal and professional development
• Excellent oral and written communication skills; ability to effectively manage change, resolve conflict, collaborate across the organization, and demonstrate the highest standard of ethical conduct and integrity
• E-commerce & data-driven Marketing experience is a plus
• Curiosity and entrepreneurialism with the ability to collaborate with others to set a vision, orchestrate a process to execute on that vision, establish an effective governance process, and influence and inspire others.

Minimum Degree and Experience Required:

• Bachelor’s degree in Marketing or Communication, or equivalent work experience. Master Degree preferred.
• 8+ years of experience with strong focus in media & digital communications and marketing
• Ideally experienced on both the client and agency sides

Interested parties please apply in confidence with full career details, current and expected salary, contact details and quote the position on the application letter.

All information provided by applicants will be treated in strict confidentiality and will only be used for recruitment purposes at Bel. Applicants who are not contacted within two months of the application may consider their applications unsuccessful.