Main Purpose of the Job: Together Plan and drive eBusiness strategies and activities under support of eBusiness Manager by integrating all Digital marketing activity, Consumer Relationship Management and e- Commerce, Social Commerce for Nestle Nutrition to achieve business goals with internal and external stakeholders: Sales, Marketing, eCommerce/eRetailers, agencies and Brands. Ensure full compliance to WHO Code, Nestle Policies and Instructions and local legislation in the context of delivering objectives by self/entire team in line with WHO Code, the national code and regulatory standards.
Key Outputs / Deliverables:
Build strategic plans and execution for e- Commerce business of Nestle Nutrition under support of eBusiness Managerby brand by partners, including growth strategy, strategic shopper marketing plan, optimized ecommerce media, CRM plan, portfolio management, promotion gift management, content building, monitoring, budget/investment planning & control. Nutrition eBusiness works directly with ePartner on the Marketing Planning and execution while the sales operation is led by NiM eCommerce Team. Strengthen relationship with external online customers:
- Ensure healthy metrics for online sales: cancellation rate, %CR, % CiR, offtake trend, guided GMV from paid media...
- Ensure ePOS of Success & new initiatives update: SIS management, E- content, product page, landing page, thumbnail...
- Align full year package investment to support Ecom team in full year JBP with Online customers: Ecommerce Pureplayers, Clicks & Mortars, Social Commerce...
- Lead Co- brand and partnership management to access potential matching target audience and extra value exchange
- Based on JBP, breakdown into monthly Marketing & Campaign calendar by brands and by customer to avoid customers&039; conflict, strenthen dashboard from sell- in and sell- out. Optimize and tracking of investment mapping with Sales target
- In charge of new online sales model
- Lead Ecommerce Campaign & Merchandising Planning
Internal collaboration with Brand team, Finance controller, Demand planning, Sales team, Channel development team & CMS team:
- Co- Lead marketing solutions & Meta ads, Google performance ads: paid search, organic search (eRetailer Search), livestream, social activities, KOL affliate, publisher affliate,...
- Co- Lead to build, consolidate, incoporate FY Marketing & Ecommerce campaign with brand campaign calendar from BU to ensure offtake grow inline with Bu strategy
- Commercial plan for gift with purchase and on- top gift scheme: campaign and BAU
- Annual planning source of growth for Online channels
- Lead new channel or Social media experiement
- Monthly detailed SKU sales booking with sales team based on latest update campaign calendar
Working with agencies and enablers for:
- Brief media based on EC target progress & campaign calendar, ensure optimize CPC and ROAS and to deliver with JBP commitment for platforms
- Quarterly catch up with Meta and Google for system update, new initiatives and cascade to media agency
- Find room to optimize and scale up efficiency media via market intelligence tools
- Quarterly, H1, H2, AOP review with media agency
Under support of eBusiness Manager to involve in strategic Integrated: Commercial plan for eBusiness: including online sales and e- marketing (CRM, Search, Website). Build the digital ecosystem with strong technical and content:
- Step changing content for website and eCommerce partners.
- Collaborates with Brand teams to develop brand assets (Social media channels)
- Manage website with clear content plan, implement consumer- centric features and continuously optimizing technology aligned with NIN Local and Global strategy.
Co- Lead and co- execute CRM together CMS to drive acquisition and engagement with NIN portfolio along moms&039; journey via digital ecosystem and data power:
- In charge ICP yearly on data part
- Strengthen current implementation and experiment new initiatives to strengthen data recruitment source, quality, and efficiency
- Build & execute strategic data plan to drive acquisition and activation with Nutrition portfolio along moms&039; journey with more Personalized consumer experience (PCE) campaign to increase brand engagement and conversion.
- Activate PII data on various platforms with personalized experience
- Monthly, quarterly with regional
- Lead data partnership stream
Co- Lead search optimization (work with CMS team and Search agency) and step changing content for website and eCommerce partners:
- Retailer: branded keywords
- Website: Lead SEM and SEO optimization as zone KPI. Drive technical and content optimizations to increase platform visibility and awareness. Define the appropriate weight in the organic channel versus the paid channel to allocate budget and resources
With the support of local research, insight data from ePartners to develop deeper online consumer and shopper understanding for Nutrition Category. Leverage this understanding to develop impactful media and ecommerce strategies to deliver the desired KPIs.
Drives the capability building by consulting the NIN Team on eBusiness understanding, transforming the eBusiness mindset and supporting in need knowledge about eCommerce
Ensure activities will comply to FTSE4Good , WHO- Code, Nestlé policies and Instructions and local legislation in the context of delivering objectives by self/entire team.
