Key Account Cum Trade Marketing Specialist

Job Summary

We are seeking a talented and experienced Key Account cum Trade Marketing Specialist to join our growing Brand team. In this newly created role, you will play a key role in developing and executing our brand visual merchandise, promotion and partnership with offline vendors – Multi Brand Stores (MBS) as Watsons, Guardian, Hasaki, BeautyBox, Thegioiskinfood, etc.

Principal Accountabilities

Key Account Management: (40%):

· Responsible for negotiation, barter and manage with offline B2B partners/brand’s relationship with assigned MBS partners/Buyer with an emphasis on developing new business opportunities and build strong long- term partnership.
· Business management: Handle customer sell- in and sell- thru with proper portfolio to sustain a healthy and profitable business.
· Create and execute business plan and trade plan for assigned and proposed to MBS partners that are consistent with the brand&039;s channel, marketing, and category strategies.
· Do site- check/trade visit to ensure the brand VMDs/POSMs/Stock/Competitors and Market research at MBS channels.
· Collaborate with internal teams, such as Marketing and Product Development, Logistics to develop tailored solutions for key clients.
· Customer P&L: Handle account trade budget and P&L to improve ROI and provide value growth management
· Channel segmentation and strategy: To develop channel and product segmentation strategy, plan and implementation with MBS channels.
· Develop account- specific strategies and initiatives to drive sales growth and maximize revenue.
· Contract and terms: Negotiate and set yearly trade terms and scorecard.
· Responsible for the accuracy of offline SKU/SOH requirement projections (forecasting).

· Execute production and operation the VMD, bundling, POG at POS to improve brand awareness and business performance.
· Follow- up operation works, solve issues (stock availability, deliveries, credit notes) to ensure achievement of sales objectives in assigned accounts.
· Closely manage the campaign and marketing plan of retailers
· In- store execution management and brand image: Ensure consistent brand standards especially in areas of visual presentation, product management, and marketing.
· Propose idea and execute sales promotion plan for each offline chains to drive revenue and operation profit growth based on sales target.
· Produce and manage the quality control of POSM (Point of Sale Materials) and gifts with suppliers.

Trade Promotion and VMD: (30%):

· Assist in developing the annual A&P budget, set volume targets per channel and and deliver assigned sales target.
· Handle account trade budget and P&L to improve ROI and provide value growth management.
· Submit estimations of budget required to reach such targets and control implementation of approved budget.

Education and Experience

· Proven track record of achieving sales targets and driving business growth.
· Fluency in English, computer literacy
· Bachelor&039;s degree or above.
· More than 2 years of related experience in Cosmetics or Retail industry, specifically in the MT channel- Multibrand Store (MBS): Hasaki, Guardian, BeautyBox, Watsons,...

Skill Sets

· Communication and Presentation Skills: Excellent verbal and written communication skills. Ability to effectively present ideas, proposals, and reports to internal and external stakeholders. Proficiency in preparing and delivering persuasive sales presentations.
· Relationship Building: Excellent interpersonal and relationship- building skills. Ability to establish trust and credibility with key clients. Proven experience in managing and nurturing long- term business relationships.
· Strategic Thinking: Ability to think strategically and develop innovative account plans. Strong analytical and problem- solving skills. Experience in market analysis and identifying growth opportunities.
· Sales and Negotiation Skills: Strong sales acumen with the ability to identify opportunities, negotiate contracts, and close deals. Demonstrated experience in driving sales growth and achieving revenue targets.
· Industry Knowledge: Strong understanding of the Beauty industry, including market dynamics, key players, and trends. Familiarity with MBS and GT channels is essential. Fast adaptation to the job

Personal Attributes

· Ability to collaboratively in a team environment.
· Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.
· Self- motivated and result- oriented. Able to work under pressure and meet tight deadlines. Strong attention to details and commitment to delivering high- quality work.
· Proven ability to collaborate effectively with cross- functional teams. Strong project management and organizational skills. Ability to work independently and prioritize tasks in a fast- paced environment.

Opportunity to grow in trade marketing and key account management fields.
Attractive Compensation and Benefit Package
Opportunity to explore beauty/cosmetics industry

Cập nhật gần nhất lúc: 2024-09-06 06:25:02