Job duties:
Responsible for the local execution of live stream operations, including but not limited to planning live marketing activities, participating in product selection for live broadcasts, live stream process control, and live room management. Responsible for the overall content planning and execution of various livestream projects to improve livestream effectiveness and conversion rates, ultimately achieving product sales
goals.
Responsible for internal communication and coordination within the department, handling live stream event content planning (product matching, script development, data analysis, content optimization), pre- live preparations, live stream event management, and post- live follow- ups, ensuring smooth live stream execution.
Responsible for formulating specific live stream content plans and continuously discovering and packaging valuable high- quality content, organizing and planning hot topics to enhance overall content quality.
Responsible for live stream event marketing planning (including daily activities, Singles&039; Day, Double Twelve, etc.) and formulating live stream attraction goals and corresponding operational plans for each period.
Responsible for supervising and controlling various operational details based on live stream traffic, fan feedback, etc., making timely adjustments to fan attraction strategies, ensuring the continuous achievement of project operational goals, and increasing fan loyalty.
Responsible for building, recruiting, managing, training, and evaluating the live stream host team, refining business processes, and establishing departmental rules and regulations.
Responsible for tracking and analyzing live stream data, extracting and summarizing insights, providing live stream recommendations and optimization strategies through data analysis reports, and continually improving live stream effectiveness to increase user engagement, activity, fan loyalty, and conversion rates.
Responsible for following up on various issues that arise during live streams, providing feedback, and offering reasonable solutions for resolution.
