Commercial:
Affiliate Collaboration: Search, contact, and convince KOLs/KOCs/Social Sellers to join the Affiliate program.
Pricing and Voucher Setup: Set up prices and vouchers for in- house and affiliate live sessions.
Deal Creation: Create deals for daily live sessions and campaigns, ensuring prices are consistent with other e- commerce platforms and offline channels to avoid price discrepancies.
Merchandise:
In- store:
Product Thumbnails: Work and plan with PICs from other platforms to ensure product thumbnails on e- commerce platforms are consistent with the brand’s identity.
Thumbnail Setup: Brief and set up thumbnails for BAU, Mid- Month Campaigns, Pay- day Campaigns, Brand Day, or affiliate live sessions with external KOLs and KOCs.
On Live:
Livestream Background: Set up livestream backgrounds with colors and decor that match the brand’s target audience.
Product Setup
Ensure product illustrations and customer experience are clear.
Arrange products for livestreams to be eye- catching, simple, and easy to understand, focusing on the brand.
Tracking & Planning:
Video Content:
Content Approval: Review and ensure approved videos meet image and content standards.
Regular Posting: Ensure videos are posted regularly on all channels.
Content Scheduling: Schedule content for various channels.
Livestream:
Livestream Scheduling: Schedule livestreams and personnel for TikTok, Lazada, and Shopee.
Quality Monitoring
Boost sales during each session.
Continuously monitor daily livestream sessions to ensure they meet quality standards.
Management & Training:
Monthly KPI Planning: Plan monthly KPIs and commission programs for the team based on previous months’ data.
Regulation Updates: Regularly monitor and update the team on new TikTok regulations.
Performance Monitoring: Track the performance of each team member, evaluate, report, and propose improvement solutions.
Interview Participation: Participate in interviewing livestream staff with HR.
Skill Development: Train and develop skills for the current team and new employees to improve the quality of livestream sessions or video content.
Reporting and Collaboration:
Sales Updates: Update daily, weekly, and monthly sales figures.
Monthly Overview: Provide a monthly overview.
Collaboration
Interview Participation: Participate in interviewing livestream staff with HR.
Leave Tracking: Track and promptly update leave days for Livestream staff to HR.
