Prepare and present reports on digital marke ng performance to stakeholders, highligh ng key trends, successes, and areas for improvement.
Collaborate with design and development teams to deliver cap va ng and search engine opmized website content.
Analyze campaign performance metrics, make data- driven adjustments, and opmize ROI across various paid media platforms.
Conduct performance evalua ons and provide construc ve feedback to promote professional growth.
Oversee the planning, implementa on and performance of paid media campaigns and strategy, and make data- driven adjustments to opmize campaign performance.
Formulate and execute an advanced website strategy that enhances user experience and drives conversions, analyzing performance and recommending data- driven enhancements.
U lize advanced analy cs techniques and a ribu on modeling to gain a comprehensive understanding of audience behavior and campaign effectiveness.
Develop and execute a sophis cated email marke ng plan, focusing on segmenta on, automa on workflows, and performance measurement.
Establish a comprehensive repor ng framework, including key performance indicators (KPIs), dashboards, and regular repor ng schedules.
Partner with the digital agency to develop and execute a comprehensive paid media strategy across various pla orms, targe ng relevant audiences and driving measurable results.
Evaluate, implement, and manage marke ng technology tools and pla orms to enhance digital marke ng capabilities.
Collaborate with cross- func onal teams to ensure data accuracy, consistency, and alignment with overall business goals.
Conduct in- depth market research and compe tor analysis to iden fy new opportuni es and opmize campaign performance.
Gather and analyze data from various sources, including website analy cs, paid media pla orms, email marke ng tools, and other relevant sources, to derive ac onable insights.
Oversee the crea on of compelling email content, subject lines, and CTAs to drive engagement and conversion rates.
Lead and mentor a team of digital marke ng professionals, fostering a collabora ve and high- performing work environment
Set clear objec ves and key performance indicators (KPIs) for team members, regularly assessing and recognizing their contributions
Build and maintain an email marke ng calendar to ensure mely and relevant communica on with target audiences.
Manage spending and budgetary constraints, opmizing investments for maximum impact.
U lize advanced analy cs techniques, such as cohort analysis, a ribu on modeling, and customer journey analysis, to gain a deeper understanding of audience behavior and campaign effec veness.
