Local Store Marketing Executive ( Trade Marketing)

Role Purpose:
The Local Store MKT Executive role will be responsible for developing and implementing marketing strategies to drive traffic and sales at KFC stores within a specific region. This role involves working closely with the Restaurant General Manager (RGM), other marketing functions, and external partners to create localized marketing plans that align with KFC’s overall brand strategy.
Reporting directly to the Local Store MKT Supervisor.
Key Responsibilities:
· Brand Compliance: Ensure all local marketing activities adhere to KFC’s brand guidelines and standards; Provide training and support to store teams on brand compliance and local marketing best practices.
· Campaign Management: Plan and implement local marketing campaigns, including in- store promotions, events, and partnerships; Monitor the performance of marketing campaigns and adjust strategies as needed to ensure effectiveness.
· Community Engagement: Build and maintain relationships with local community organizations, schools, and businesses to enhance KFC’s presence and reputation; Identify and leverage local sponsorship and partnership opportunities to increase brand visibility.
· Collaboration and Communication: Work closely with the AM/RGM to understand local market needs and tailor marketing activities accordingly.
· Marketing Execution: Develop and execute local store marketing plans to drive customer acquisition, retention, and sales growth; Analyze market trends and customer insights to identify opportunities for local promotions and campaigns.
· Digital and Social Media: Work with the Martech team to oversee local social media accounts, creating and curating content that resonates with the local audience; Utilize digital marketing tools and platforms to enhance local store promotions.

· Must have at least three years of experience in Retail Marketing in the F&B/FMCG industry.
· Bachelor&039;s degree in Marketing, Business Administration.
· Have a good understanding of the food and beverage industry, including market trends, consumer behavior, and competitor activities.
· Competent in using Data Analysis tools & Digital MKT Performance (e.g., Google Analytics, Power BI, SQL...).
· Must have experience in developing and executing Retail Marketing strategies and promotional campaigns.
Key Experiences:
· Proven track record of working under pressure/to tight deadlines.
· Fluent in English.
· Budget Management.
· Excellent presentation & communication skills
· Experience in working with relevant stakeholders.

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2024-10-21 20:35:02