Lead the Marketing & Strategy Development team of the Company and oversee all related functions under the department such as sales, marketing, strategy planning.
Strategy Development (Market Intelligence)
• Identify market segments through market research, in order to formulate and implement our advertising and promotion campaigns.
• Conduct market research when necessary to support the department and the company at different stages of projects.
• Actively work with internal departments for efficient execution of strategies.
• Propose sales and marketing strategies to achieve sales targets and the company’s objectives.
• Support execution of all matters relating to Sales & Marketing strategies, including internal approvals, reporting, sales program formulation, project budget planning and forecasting etc.
• Provide market intel in- puts for new developments.
• Work with brand consultants in developing strategies and build the brand’s awareness/credibility.
• Active involvement in the co- ordination and execution of sales launches.
• Provide training, support and coaching to subordinates.
Follow and implement the Environmental Management System (ISO 14001) and the Environment, Health and Safety Management System of the Company.
Marketing
• Take lead in engagement and communication with vendors (security, cleaning, pest control, scent air, landscaping, etc); plus colleagues across multiple departments.
• Taking lead in engagement and communication with vendors (consultants, media/event agencies, production house, suppliers, etc); plus colleagues across multiple departments.
• Developing brand strategies and manage marketing campaigns across online & offline platforms ensuring to reach right target audiences, meet their expectations and build the brand’s awareness/credibility.
• Setting up and maintaining of Sales Galleries, Show Units, Mock- up Units, Sales Offices, etc with high standards for smooth operations and innovative customers’ experience.
• Organizing events such as project launches, openings; video/photo shoots and other joint- marketing activities.
