Marcom Manager

Strategy & Planning (20%)

Make full- year & campaign- based communication plan to align with Brand managers & brief to agencies
Build up company&039;s annual & campaign- based communication strategy to support Categories to meet business objectives and based on the mid- term strategy from line manager.
Own & manage all ATL budget allocation

ATL & BTL execution (60%)

Lead the planning & execution of co- branding, collaboration, and sponsorship activities of the company
In charge of managing all company&039;s own- channels including website & all social media platforms
Lead the strategy implementation including full execution of communication campaigns to improve communication accross multiple touch points.
Ensure consistent use of brand identity and messaging across company outputs
Analyze social data & trend to inform future strategy and practices, content direction
Lead the planning & deployment of cross- category offline activations to enhance

Digitalization (10%)

Collaborate & Consult category team in digital & content approaching projects / tasks
Support MKT Strategy Head in implementing digitalization for the company including but not limited to website enhancement, consumer database, CRM build- up etc.

Team management (10%)

Build up workflow & framework
Training team members to grow up competencies

Fluently in English
Working at District 1, FMCG company.
Good communication
A Bachelor degree or equivalent, major in Communications, Marketing or related field.
Proven success in expanding a brand’s presence by creatively driving user- centric contents and digital experience with strategic minds and creativity
At least 05 years of working experience with similar position
Actively seeks opportunities and proposes solutions

Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-11-21 22:15:03