Conducting Daily Marketing Activities that Achieve Department Goals
Maintains, updates, and manages all web sites.
Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
Develops brochure and property collateral materials.
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
Assists in region- wide coordination of rooms, food and beverage, spa, and golf promotions.
Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
Manages marketing budget throughout year.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
Participates in all property imaging work (e.g., signage).
Ensures consistency in individual property&039;s voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
Evaluates new marketing opportunities for the property.
Develops strategic marketing plan for property, includes group, leisure and local efforts.
Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
Assists property with materials, tracking/analysis and presentations to owners.
Ensures property is represented on all quality internet sites that have the potential of providing business.
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
Building Successful Relationships that Generate Sales & Marketing Opportunities
Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
Works with media buyer to plan and execute advertising.
Works closely with respective Convention Bureaus and Chambers of Tourism.
Additional Marketing Responsibilities
Ensures that property is following all corporate marketing guidelines.
Keeps detailed files and records on all matters relative to property&039;s marketing materials (photo usage rights, vendor contracts, etc.).
Approves all invoicing through MarCom office.
