RESPONSIBILITIES
Marketing Communications:
Develop and execute the integrated communication plan that can contribute to brand and business growth, drive scale / cost efficiency.
In collaboration with other departments and functions of the business to produce fully integrated online and offline campaigns.
Plan and organize brand marketing events e.g. annual customer meetings, product launches, roadshows, seminars, exhibitions, etc. Provide MarCom support to the events, coordinate media coverage of events where applicable.
Promote company/product brand and corporate values reach out to the mass audience by using digital marketing platform, public relation articles (PR) and events.
Lead & supervise digital marketing staffs and digital partners to manage company website and other digital platforms (paid, owned and earned) like Facebook, YouTube, mailing, mobile... Providing effective content to drive people through owned media platforms, encourages audience conversations, positive brand awareness and engagement.
Trade Marketing:
Managing marketing operation (production, delivery and stock management)
Sell tools development: catalogue, leaflet, application catalogues.
Budget tracking and evaluate the effectiveness and efficiency of the executions monthly and report frequently to line manager as well as BOD for quick resolutions.
Enhance in- store communication through providing shop- front display guideline for all channels (signboard, shelves, POSM, construction pano,…)
Build Trade Marketing plan and manage team to deploy IMC plan through BTL activities
REQUIREMENTS
Outstanding command of spoken and written English and Vietnamese, including creative copy/content, business and technical writing skills.
Initiative, eye for details and a team player with a positive attitude under all circumstances.
At least 3- 5 years of relevant experience. Understanding about air con industry is a plus.
Knowledgeable and experienced in all aspects of marketing and corporate communications, ranging from Integrated Marketing Communication, advertising, Digital Marketing, Public Relations, Brand Activation, Events, Internal Communications is required.
Computer skills with proficient in MS Office applications.
Ability to handle multi jobs, work under pressure and short deadlines.
Skills: shopper marketing, project management, vendor management. Good at content development for sell tool and POSM. Good at presentation skill, especially in English. Well planned, good at influencing skill and ability to work across functions.
Excellent interpersonal skills with ability to collaborate and influence seniors, peers and juniors alike.
Creative flair, up- to- date knowledge of industry and a professional approach to time, costs and deadlines are a must.
