Plan, conduct, analyze and report all market research to understand existing and potential customer and the category needs to guide product strategy to achieve strategies in short, medium and long term of Marketing Division
Analyze and evaluate trends and potential competitors of beverage categories and consumer in the beverage market to propose alternatives: new media, new products to confirm to determine and satisfy consumer needs to increase sales volume to achieve the short, medium and long term goals of the Marketing Division.
Develop a strategic market research roadmap that outlines the planned methodologies, timelines, and necessary resources, aligning with business goals
Define and conduct Ad- hoc market researches to support brands
Conduct comprehensive market research to identify trends, opportunities, and challenges in the ready- to- drink beverage segment. Provide regular updates on the competitive landscape and recommend strategies to maintain or gain a competitive advantage.
Define and conduct market research projects to capture customer insights on ideas, concepts…for both products, packaging, communication, marketing campaign… which helps making business decision
Analyze the results of Marketing activities vs target through Brand Health reports, retail tracking, provide necessary information, propose progressive actions to boost current brand growth or developing new products for superiors- related divisions and departments to ensure transparency, consistency and coordination in planning, evaluation, and monitoring from superiors and related departments.
Ensure research projects using marketing budget is effectively used within the approved DMEC / Net Sales range to achieve optimal profit for brands
Develops, maintains, and updates the new product development process, initiating and continuing new product “Idea to Launch” workflow to ensure a group of new concepts/products are available to be introduced or commercialized
Work closely with cross functional team such as brand team, R&D, Manufacturing as well as external suppliers to ensure project milestones are met.
Develop new products/ brands from concept to launch phase
Develop project plans for the entire product development
Creates and manages the new product development pipeline portfolio to achieve short, medium and long term plan growth targets
Manage project budgets and allocate resources efficiently.
Team: lead and develop team to achieve goals and support brand teams efficiently
