Market Research & Product Development

Track post- launch performance (ratings, feedback, improvements) and recommend next- stage developments.
Participate in S&OP meetings during launch phases to align production and material planning.
Plan and coordinate pilot production with factories; oversee the process from pilot → SOP → commercialization.
Coordinate with research agencies and validate research reports and data quality.
Work with QA and Legal to ensure labeling, claims, and product standards comply with regulations.
Lead the development of Product Briefs/PRDs for each project: define USP, target consumers, price–pack–promo strategy, COGS objectives, and timelines.
Hand over product information (USP, usage guidelines, technical details) to Marketing/Sales for go- to- market execution.
Perform other tasks assigned by the Marketing Director.
Support R&D with BOM/COGS optimization and alternative raw materials.
Collect and analyze market and consumer data (trends, behaviors, competitors) to generate insights and identify opportunities for product development.
Report project progress, risks, and cost overview to the Marketing Director.
Collaborate with R&D to develop product samples, refine formulations, and coordinate concept/packaging/usage tests to validate product direction.

Education

Knowledge of Food Technology, Cosmetics, or Packaging is an advantage.
Bachelor’s degree in Marketing, Market Research, Economics, Statistics, or Business Administration

Experience

2–3 years of experience in FMCG Marketing, Consumer Insights, or Brand Management.

Professional Skills

Data analysis & storytelling: proficiency in Excel (pivot, vlookup) and PowerPoint; knowledge of Power BI is a plus.
Research & insights: design/coordinate U&A, concept/pack tests, social listening.
Project management: experience with stage- gate process and cross- functional collaboration (Marketing–Sales–R&D–QA/Reg–Finance–Factory).
Product development: drafting Product Briefs/PRDs, defining USP, price–pack–promo, and COGS targets.
Presentation & persuasion: ability to turn insights into clear, actionable recommendations.

Competencies

Strong understanding of FMCG market and structured thinking with prioritization skills.
Ability to influence without authority and work effectively in cross- functional teams.
Risk and timeline management.
Discipline and compliance with labeling/claim regulations.

Languages

English: able to read research/benchmark reports and communicate with vendors (TOEIC ≥650 or IELTS ≥5.5).

BENEFIT

Quarterly corporate training programs
Performance bonus (KPI)
Company- provided laptop and working equipment
Full salary- based social insurance
Lunch allowance
Salary: Negotiable
Participation in various team engagement activities (Team Building, Company Trip, etc.)
Fixed 13th- month salary
Holiday and Tet bonuses

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Cập nhật gần nhất lúc: 2025-10-12 03:15:02