The post holder is key member of the Marketing team, delivering unparalleled services to our internal and external stakeholders. The Communications Officer will be responsible for all internal and external communications, as well as communication through public relation, and social media channels. The MCO will work closely with the other relevant Marketing Team staff. This is a diverse role with extensive opportunities to deliver on the key strategic initiatives for the school: exceptional experiences and unparalleled service.
Communications
Ensure the Renaissance International School brand is prominent and adheres to agreed brand guidelines across all communication channels;
Coordinate with the Graphic Designer appropriate digital and printed marketing materials consistent with the needs and expectations of all stakeholders;
Manage budgets for annual Marketing and Communication Plans;
Maintain stocks of marketing materials and equipment, ensuring that they are displayed at appropriate points throughout the School and available for events
Collaborate closely with admissions team on a Lead Generation Plan that is transparent to all and effective.
Lead communications and marketing for the School, leading the development of a comprehensive annual Marketing and Communication Strategy to be followed, and ensuring that these are effective in delivering noticeable success and traction with relevant audiences;
Ensure that noteworthy activities are communicated and/or celebrated to internal and external stakeholders and prospective audiences, ensuring a sense of pride and satisfaction accordingly;
Keep abreast of innovations in communications and marketing and recommend appropriate enhancements for implementation;
Maintain databases of key stakeholders and manage regular communication via a variety of different media channels;
Maintain an up- to- date presence through the school’s website, relating to schools events and news;
Update effective internal communication channels to inform students and faculty of school events, successes etc;
Perform marketing research to find new opportunities and analysing market trends and conducting competitor research;
Design, manage, evaluate and analyze outcomes of marketing campaigns
Directing the school’s social media engagement strategy;
Assist staff in the application of the School’s visual identity to their documents whether through providing guidelines or via developing templates, in association with the school’s Graphic Designer;
To attend Marketing, Admissions and Communication Team meetings, liaising with senior school leaders for school success stories, reporting on action plans and their effectiveness.
Written Communications and Press Releases
Research and place orders for suitable, branded, promotional items;
Work with the Graphic Designer to produce displays of materials and keep noticeboards up- to- date with engaging, relevant and attractive content that showcases the activities of a vibrant school;
Attend recruitment events and shows, including Open Mornings, Taster Days, Educational Days, Chamber of Commerce events etc;
Assist in the planning and organisation of promotional and recruitment events;
Provide a final proof- reading service to colleagues before publication through relevant channels;
Write interesting, creative, engaging and accurate articles for a range of audiences, liaising with the Copy Writer;
Assist in the production of promotional materials and relevant communications for school events including, but not limited to, student academic/artistic exhibitions, music concerts, theatrical productions;
Draft and edit press releases and school advertisements/advertorials, digital and print materials;
Assist with the creation of written resources to celebrate and promote the School’s unique history, ethos and educational initiatives to prospective families, the wider community, societies and alumni;
Assist with the production of a School Year Book, Handbooks and school Profile, and other school publications such as the English Department creative writing anthologies.
Produce an advertising plan, including gathering information about audiences and rates for different options
Website and IT platforms
Assist in the management of the School website, with the relevant School Support and Services staff;
Maintain an accurate Events Calendar for use by internal and external stakeholders;
Desired Qualifications and Experience
Experience / Knowledge
Bachelor’s degree (or equivalent) in Communications Strategy or finance or business administration
At least 3 successful years in the same role, preferably at an international school
Skills
Strong interpersonal communication skills
A strong and confident communicator
Ability to sensitively deal with confidential issues
Hard- working, with ability to prioritise
Excellent organizational skills and ability to multitask
Ability to form strong working relationships and team spirit with relevant stakeholders
Strong ability to resolve issues
Qualities specific to a dual- language school
Fluency in written and oral English
An understanding of other cultures (including, but not confined to, Korean)
Fluency in written and oral Vietnamese
Personal Attributes
A growth mindset, positive, empathic attitude
Strong self- awareness, empathy
Caring, attention to details
Resilience, ability to work under pressure and remain calm
High levels of personal integrity
Be energetic and prepared to go the extra mile in shaping the school’s future
Strong self- awareness, empathy
