Marketing Assistant Brand Manager

Business Strategy (incl. mid- term strategy):

Deeply understand Company technology, direction and market movement for decision of business strategy"
Create Business Strategy in line with corporate strategic direction
Make sure to proceed Business category management (prioritizing among brands should be done if needed) in line with company strategy

Brand Strategy:

Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI"
Create sales supporting information materials in a year: Akaban
Create & execute Brand strategy by defining offered value, where we are and who target is and who competitors are.

Product Line Brand Strategy (by channel):

Create & execute Brand Category strategy
Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI"

Marketing Strategy:

Create BTL ideas including claiming & AW of POSM
Create & execute communication plan (IBC) through product, shop- front, ATL and BTL
Create and execute MK campaign
Create P/L plan with PD team and well manage it (MI, BP) by price guideline (Normal consumer price, Promotion consumer price, retailer price, retailer margin)
Build up strategy by analyzing 3C, 4P
Create & execute Marketing strategy
Well collaborate with all related departments and business partners to implement strategy effectively and smoothly"

Consumer Understanding:

Analyze Brand Power Survey
Conduct research for understanding consumers if needed with Japan Business Unit (BU) and PD

TCR contribution:

Initiate and promote plan to contribute to company profit through TCR idea

Coaching:

Coach other Brand members (Subordinates)

Paper work:

Do paper work related to many things

Other:

Do assignment from direct superior

Education:

At least Bachelor’s Degree, a certain level of English skill

Job- related experience:

At least 3 years engaged in brand management, having experience of working in Mom & Baby category is a plus

Specific knowledge:

Skilled in creation and execution of marketing strategy

Business understanding:

Good knowledge of brand in charge, Consumers and Competitors

Other requirements:

Communication skills, deliver presentations

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2024-04-03 12:16:19