Job Summary:
The Marketing Assistant will support the marketing team in executing various marketing initiatives and campaigns. This role involves assisting with content creation, managing social media accounts, conducting market research, and performing administrative tasks to ensure smooth marketing operations.
Key Responsibilities:
Event Coordination: Assist in planning and organizing promotional events, webinars, and workshops, including logistics and attendee management.
Market Research: Research to gather data on market trends, competitors, and customer preferences to support marketing strategies.
Social Media Management: Monitor and update social media accounts, engage with followers, and track social media performance metrics.
Content Creation: Help create and manage content for marketing channels, including social media posts, newsletters, blog updates, and promotional materials, and center activities’ content.
Marketing Support: Assist in the development and execution of marketing campaigns, including social media, email marketing, and online advertising.
Customer Interaction: Respond to inquiries from potential customers and provide information about our products/services in a professional manner.
Administrative Tasks: Provide administrative support to the marketing team, including scheduling meetings, preparing reports, and maintaining marketing files and databases.
Key Performance Indicators (KPIs):
Event Coordination: Successfully organize and manage a set number of promotional events or webinars per quarter.
Administrative Efficiency: Perform administrative tasks with accuracy and within deadlines.
Social Media Engagement: Improve engagement metrics (likes, comments, shares) on social media platforms.
Market Research: Complete and submit market research reports on time.
Content Creation: Produce and publish a specified number of marketing materials each month.
Lead Generation: Achieve a target number of new leads or inquiries each month.
Email Campaign Performance: Attain targeted open and click- through rates for email campaigns.
Customer Interaction: Respond to customer inquiries promptly.
