Campaign Development & Execution
Work closely with Sales team to align marketing strategies with sales goals and provide insights for effective customer interactions.
Collaborate with Marketing team to create personalized and targeted email marketing workflows and lead nurturing programs to enhance engagement.
Develop, implement, and manage multi- channel marketing campaigns using automation tools across email, social media, and web platforms.
Audience Segmentation & Lead Nurturing
Implement lead scoring and nurturing workflows to support customer acquisition and conversion goals.
Utilize automation tools to segment customers and prospects based on buyer journey stages and personas, including fine dining establishments, trendy fast- casual restaurants, and culinary schools.
Content Customization & Personalization
Partner with the Content and Social Media teams to deliver personalized, engaging content that speaks to customer needs at each stage of their journey, such as case studies, tutorials, and product demos.
Manage automated content delivery across channels, ensuring a cohesive brand message for all customer segments.
Data Analysis & Campaign Optimization
Monitor and analyze campaign performance metrics to provide insights and optimize strategies for maximum effectiveness.
Develop A/B testing and reporting frameworks to assess engagement, conversion, and ROI for all automated marketing initiatives.
CRM & Data Integration
Manage the CRM data to support detailed reporting on lead generation, conversion rates, and customer retention.
Ensure seamless integration of marketing automation tools with CRM systems to maintain data accuracy and enable effective lead tracking.
Customer Retention & Loyalty
Work with the customer service team to ensure high levels of satisfaction and gather feedback for continuous improvement.
Design and implement automated customer retention and loyalty campaigns, including post- purchase engagement, maintenance reminders, and loyalty rewards programs.
Continuous Improvement & Innovation
Stay up- to- date on the latest marketing automation trends and technologies to propose and implement new strategies for campaign effectiveness.
Continuously assess and refine workflows to improve campaign scalability and effectiveness, while aligning with Ly Gia Vien’s brand and business goals.
