Marketing & Business Development Coordinator (KOL/KOC) - Makeup/Beauty Brand

We are a fast- growing makeup brand operating in Vietnam and Southeast Asia, specializing in color cosmetics. We collaborate closely with KOLs, KOCs, agencies, and media partners to deliver high- impact influencer and digital marketing campaigns aligned with our brand positioning.
We are looking for a Marketing & Business Development Coordinator (KOL/KOC) who can handle both Marketing and KOL/KOC Business Development scopes, with strong experience in influencer marketing, content coordination, and a solid understanding of social media trends in the beauty industry.
Marketing & Content Coordination

Review, provide feedback, and quality- check content before posting, focusing on visual quality, storytelling, and makeup demonstration accuracy.
Work closely with Content, BD, and PR teams to ensure consistent messaging across campaigns.
Use performance data to optimize content direction, script structure, and creator selection for future campaigns.
Track and analyze content performance (views, engagement, content effectiveness).
Stay updated on makeup trends, TikTok trends, and Gen Z content styles, and proactively propose effective social media content approaches
Develop content ideas and short- form video concepts for TikTok, Instagram Reels, and similar platforms, mainly for KOL/KOC content.
Write or refine video scripts aligned with campaign objectives, brand tone, and makeup usage requirements.
Coordinate content production with KOLs (style/vibe) and internal teams to ensure content is on- brief, on- brand, and on- trend.

Business Development & KOL Partnerships

Lead cost negotiation, collaboration terms, and content scope with KOLs/KOCs.
Proactively source, build, and maintain long- term relationships with KOLs/KOCs, especially in the makeup & beauty category.
Leverage and expand existing beauty KOL/KOC networks.
Act as the main point of contact between KOLs, agencies, and internal teams
Manage KOL contracts, deliverables, timelines, and budgets.

● Basic video editing skills are a plus.
● Data- oriented mindset, able to use content performance metrics to improve quality.
● Strong interest and knowledge in makeup & beauty products.
● Ability to conceptualize short- form video content and write engaging scripts.
● Makeup/beauty brands background is a strong advantage.
● Good understanding of TikTok, Instagram, and Gen Z communication styles.
● Ability to work independently and manage multiple campaigns.
● Good English communication skills.
● Proactive, responsible, hardworking, and professional attitude.
● Minimum 2–3 years of experience in Influencer Marketing, Marketing, or Content- related roles.
● Solid understanding of the Vietnam KOL/KOC market.

Competitive salary from VND 18,000,000, based on experience.
● Dynamic, young, and professional working environment.
● Company- provided working laptop.
● 2- month probation, social insurance applied after probation
● Annual leave and others benefit (if have) according to Vietnamese labor law.
● Opportunities for professional training and skill development.
● 2 free company products per month after probation.

Cập nhật gần nhất lúc: 2026-02-03 07:35:02