Marketing Campaign Manager

- Be able to propose detailed action plan (from the given direction) including the content pillars/ framework, communication touch points and budget allocation
- Implement action plans per strategies to promote the professional image of Prudential’s existing and new sales channels.
- Responsible for all aspects of projects including meeting deadlines, time management, budgeting, campaign analysis and tracking/ monitoring
- Collaborate, discuss, follow up and be able to convince other stakeholders the marketing communication details and ensure it’s followed given direction
- Under guideline from line manager, devise plan and execute marketing campaigns/ activities for assigned distribution channels (Banc-assurance/ Lead Generation/ New sales channels) and ensure consistent image of Prudential throughout these activities. Play role as key marketing contact point in all engagements with assigned Distribution channel in marketing & communication activities.
- Be able to manage and implement all the required executions to meet expected quality and timeline with internal team (creative and content) and external (3rd party vendors)
- Under supervision from line manager, take lead on product launching campaigns from project planning to implementation including sales and marketing materials, launching events and integrated communication covering ATL channels (PR, OOH, Digital, etc.), BTL channels (events, activation, partnership, etc.) and internal communication to promote products to company, sales force and customers.
- Propose plans and take lead in implementation of customer promotion campaigns under supervision and coaching from line manager to support sales force to generate more sales, to enhance customers’ benefits and to promote Prudential’s image.
- Monitor activities rolled-out and target reactions and proactive propose improved/ adjusted plan quickly when needed to catch up with the situation & market trend
- Any other tasks assigned.
- Proactively propose initiatives in sales recruitment and customer promotions/ activations to support sales force to generate more sales and engage with customers.
- Oversee new and ongoing marketing and advertising activities

Qualification: BA in Marketing, Communications, Business Administration, Foreign Trade, Economics...
Experiences:
- At least 5 years of experience in marketing or related fields in multi-national companies or financial industries with at least 02 - 03 years in project/ campaign management or supervisory role.
- Project/ Campaign management experience, including:
+ Proactively & constantly track and monitor campaign performance to improve campaign results.
+ To propose plan, ideas or activities reflected by well-grounded and actionable proposals.
+ Be able to influence/ manage vendors and relevant stakeholders to deliver per plan with excellent quality.
+ To collaborate with relevant stakeholders to drive all to align on proposals and to implement campaigns/ activities per plan.
+ Take full ownership to deliver projects/ campaigns per plan and with excellent quality.
- Marketing communications and advertising:
+ Be able to manage vendors to deliver marketing communication plans with measurable KPI and timely optimization across media solutions.
+ Demonstrate analytic thinking and good judgement skills in evaluating creative concepts, creative activities and marketing communication plans.
- Customer promotion and business development: besides project/ campaign management as above, experience in this area reflected via:
+ Demonstrate strong understanding and collaboration with relevant stakeholders, especially Distribution channels.
+ Devise plan with innovative ideas about promotional offers and rationale business cases based on strong customers & sales insights.
Knowledge and skill sets:
- Marketing communication & advertising.
- Banking & life insurance knowledge is a plus.
- Project/ Campaign management.
- Vietnamese & English fluency is a must.
- Strong presentation and communication skills.
- Strong leadership skills.
Job’s attributes:
- Demonstrate strong leadership and project management skills to drive campaigns to deliver per plan.
- Able to work with a sense of urgency, can-do attitude, result-orientation and strong ownership to deliver best results.
- Able to collaborate and manage relationships at various levels within the organization through effective communication.
- Be well-organized, attentive to details, flexible and able to work under pressure, passionate and innovative.

13th salary and performance bonus

Healthcare for self & family

21 annual leave day per year

Cập nhật gần nhất lúc: 2022-08-04 03:42:04