MARKETING & COMMUNICATIONS MANAGER

ANGSANA QUAN LAN, HA LONG BAY
Mức lương
Đang cập nhật
Địa điểm làm việc
Vân Đồn, Quảng Ninh
Kinh nghiệm yêu cầu
Cập nhật
Chi tiết tin tuyển dụng

Mô tả công việc

Design and manage integrated marketing communications policy for Angsana Quan Lan. This includes determining communication objectives, designing the message in accordance to brand guidelines and selecting appropriate channels of communication
Working closely with Banyan Tree lifestyle Services
To appoint and then manage the relationship between Angsana Quan Lan and any local, regional or international Public Relations Agencies
Prepare monthly reports on past and future activities and ensure ROI calculations are evaluated for each activity (including media returns)
Develop and oversee implementation of media relation goals and strategies, including handling of all media inquiries, press releases, organization of media events and press conferences, as needed. Will also be expected to maintain effective communication with major media representatives, editors and publishers
Work closely with BTHR corporate marketing team for the creation and delivery of special events
Cultivate key media contacts in Vietnam, regionally and internationally
Identify opportunities to further expose Angsana Quan Lan to external parties through the creation and/or sponsoring of cultural, art, social, sporting and networking events that are aligned with the overall positioning of Angsana Quan Lan and sound in delivering a strong ROI
To develop meaningful and beneficial relationships with Luxury Goods, Airlines, Automobile, Liquor Companies and Distributors etc. in order to co- promote each other’s products and partner for special events and projects
Other tasks and responsibilities are assigned by Director of Sales & Marketing and the Management
Host special groups and media familiarization trips when appropriate and relevant
Develop and manage advertising programs, including managing the advertising budget, selecting the advertising message and evaluating the advertising effectiveness
Free trials
Increase public awareness of Angsana Quan Lan through quality exposure in various media through advertising, editorial, awards, events and visiting journalist programs
Support commercial when needed and as assigned by Director of Sales & Marketing
Develop a full range of experiences, events and “stories” in order to solidify the value of the destination and the services and facilities in and around Angsana Quan Lan
Ensure the accuracy and meticulous review of all marketing collaterals developed
Use of Gift Certificates
Generate an annual calendar of marketing/advertising activities, Special Events and others
Develop and update the Angsana Quan Lan Press Kit, issue regular press releases, featured stories
Prizes and competitions
Develop promotional tools to stimulate customer interest, purchase or investment and increase brand or product awareness. These include
Premium discounts, gifts or merchandise to motivate sales and extend brand awareness

Yêu cầu công việc

GENERAL
Be aware of activities in the hotel i.e. food and beverage promotions, accommodation promotion, VIP arrivals, new appointments that should trigger awareness or can be used for the e- newsletter.
Prepare monthly report to submit to Director of Sales & Marketing to review at the end of the month which includes printing, promotions and advertising.
Possess good manners and be able to answer inquiries about the hotel to the media and the general public.
Assist Director of Sales & Marketing coordinate with hotel partners in terms of the co- promotion programs by submitting information required by partners.
Position, launch and build the awareness for the hotel and its events/promotions.
PERFORMANCE EVALUATION CRITERIA
Quality of media exposures and achievement vs personal goal.
Quality of maintenance of brand materials.
Provision of timely and accurate public relations.

Quyền lợi

Free training courses from basic to advance by Banyan Group Academy.
Positive career development opportunities.
Free- provided Bao Viet health and accident insurance.
Young and dynamic working environment.
Free- provided accommodation with full- equipped and modern facilities according to Banyan Group standards (Electric water heater, AC, TV, internet, cable TV).
Other attractive bonus policies for encouragement and motivation
Receiving 100% of salary during probation time.
Additional of Service Charge bonus & others attractive allowances.
12 to 14 days annual leave.
22 standard working days per month.
Contribution of social insurance, health insurance and unemployment insurance based on total salary (from probation period).

Cập nhật gần nhất lúc: 2024-06-15 12:50:03

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ANGSANA QUAN LAN, HA LONG BAY

Quy mô: Cập nhật
Trụ sở: Cập nhật

Thông tin chung

Ngành nghề
Marketing - PR
Cấp bậc
Giám Đốc, Phó Giám Đốc Bộ Phận/ Trưởng Phòng/ Tổ Trưởng
Kinh nghiệm yêu cầu
Đang cập nhật
Trình độ yêu cầu
Đang cập nhật
Số lượng cần tuyển
1
Hình thức làm việc
Giờ hành chính
Giới tính
Đang cập nhật
Hạn nộp hồ sơ
15/07/2024
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