MARKETING COMMUNICATIONS MANAGER

Develop & Drive Communication Strategy

Define key messaging, creative direction, and execution plans for campaigns.
Build brand, product, and promotional communication strategies.
Formulate comprehensive marketing and communication strategies to strengthen brand image and support growth.

Budget Planning & Management

Monitor cost- effectiveness and ROI of campaigns.
Conduct market and pricing analysis to ensure competitive positioning.
Plan, propose, and manage the marketing budget to ensure efficiency and effectiveness.

Execute & Supervise Marketing Activities

Develop sales kits, POSM, and promotional materials.
Conduct customer satisfaction surveys and propose experience enhancement strategies.
Manage brand identity, social media platforms, and digital presence.
Oversee execution of all marketing campaigns: brand building, digital marketing, promotions, events, and customer engagement programs.

Public Relations & Media Management

Lead communication crisis management and ensure message consistency.
Support public health awareness campaigns and CSR initiatives.
Establish and maintain strategic relationships with media and PR partners.

Product Development & Business Growth

Analyze customer data, expand loyalty programs, and optimize database utilization.
Collaborate cross- functionally to generate ideas for new services and products.

Team Leadership & Department Operations

Oversee risk management and ensure operational efficiency of the department.
Design training programs, manage workforce planning, and improve internal coordination processes.
Lead, coach, and develop the marketing & communications team, ensuring performance and professional growth.
Set and monitor KPIs, conduct performance evaluations, and manage rewards/disciplinary actions.

REQUIREMENTS

Minimum 5 years of managerial experience in a similar role, preferably in healthcare or premium service sectors.
Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Strategic mindset, creativity, adaptability, and high resilience under pressure.
Proficiency in digital marketing, data analytics, CMS, and excellent communication skills in both English and Vietnamese.
Strong leadership, planning, coaching, project management, and financial analysis skills.

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Cập nhật gần nhất lúc: 2025-10-06 20:25:02