Marketing & Communication
• Maintain good working relationships with local and international media
• Arrange photography of VIP guests and maintain archives
• Submit stories/photos to media regularly. Monitor news coverage and circulate internally
• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
• Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
• Explore valuable media trades where appropriate
• Execute media placements for hotel through news releases and personal contacts
• Assist Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials
• Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos
• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
• Develop business and leisure travel promotions; release to press and/or target audience
• Monitor all printed materials to ensure adherence to corporate identity standards
• Coordinate all special events and promotions with the aim to maximize publicity
• Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
• Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department
• Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs
• Maintain and update hotel’s website
• Assist Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in- room information, guides, etc.)
