JOB SUMMARY
Responsible for completing marketing plan for property. Manages all e- commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.
CORE WORK ACTIVITIES
Conducting Daily Marketing Activities that Achieve Department Goals
• Ensures consistency in individual property&039;s voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
• Participates in all property imaging work (e.g., signage).
• Ensures consistent marketing message is communicated in all advertising and collateral efforts.
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
• Assists in region- wide coordination of rooms, food and beverage, spa, and golf promotions.
• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
• Develops brochure and property collateral materials.
• Manages marketing budget throughout year.
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
• Maintains, updates, and manages all web sites.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Evaluates new marketing opportunities for the property.
• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
• Develops strategic marketing plan for property, includes group, leisure and local efforts.
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Ensures property is represented on all quality internet sites that have the potential of providing business.
• Works closely with respective Convention Bureaus and Chambers of Tourism.
