Marketing & Communications Manager | Quản lý Truyền thông và tiếp thị

REPORT TO: Director of Sales & Marketing
BASIC FUNCTION:
Oversee and directs all aspects related to the property Marketing & PR Team in their activities. Facilitate existing client development and initiate activities to source new potential clients through innovative and exciting marking activities and promotion.
Engages in promoting or creating good will with individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. Communicates key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between the organization, property and the public.
DUTIES & RESPONSIBILITIES:
1.Conduct marketing surveys and reviews focusing on competitor analysis/SWOT analysis.
2.Implement marketing evaluations including key data such as ARR, OCC, REVPAR, Nationality, Source Markets, F&B KPIs
3.Initiate new marketing campaigns and activities to expand brands visibility across Media type and channels
4.Increase and cleanse database to ensure best ROI from activities and events
5.Manage and participate in needed based consumer of trade events to ensure maximum visibility and ROI
6.Create and manage all sales materials, collaterals and feature pieces to ensure premium visibility and exposure
7.Control, support and motivate a team of enthusiastic marketing executives and managers to ensure 100% productivity in the workplace
8.Plans, coordinates and executes public relations activities and events to promote a positive image of the company.
9.Prepares or edits organizational, property publications for internal and external audiences, including employee newsletters and stockholders' reports.
10.Responds to requests for information from the media or identifies another appropriate information source.
11.Establishes and maintains cooperative relationships with representatives of the community and consumer, employee, and public interest groups.
12.Plans and directs the development and communication of informational programs to maintain favorable public and stockholder perceptions of the organization’s accomplishments and agenda.
13.Coaches client representatives in effective communication with the public and with Employees
14.Plans and conducts market and public opinion research to test products or determine potential for product success, communicating results to clients or management.