In this busy and diverse role, you will be accountable for the development and co-ordination of digital and traditional marketing strategies. You will identify market segments/demographics etc to target and plan market engagement and work with the internal marketing team to manage timely release of marketing plans, within budget guidelines.
S&S Indochine Ltd. Commercials focuses on luxury timepieces and high-end jewelry retail, endorsed by selected clients and famous celebrities. The company is authorized agent of luxury watch brands such as Audemars Piguet, Hublot, Richard Mille and multi-brand store S&S Knightsbridge which include MB&F, Tudor, Jaquet Droz, Messika Paris, SevenFriday etc.
* Digital marketing:
• Create client facing reports that measure content performance, identify trends, provide actionable insights and recommendations, and lead to optimization of future social content.
• Stay up to date on new social media platforms, tools, trends and best practices.
• Participate in brainstorms for content and digital brand campaigns.
• Manage all digital campaigns, including search engine marketing, online brochures & catalogs and other revenue generating promotional campaigns.
• Act as administrator for brand social channels: scheduling and posting content following the brand guidelines and recommendations, monitoring and responding to the community, curating user generated content, and crisis management.
• Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs.
• Take instruction from Marketing Supervisor and Senior Executive to develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and website development.
*Public relations:
• Build and maintain the professional contact management towards the partners, influencers and journalists in the nationally-based media.
• Build and maintain customer community via digital platform.
• Prepare press release and handle local media questions on routine topics within a given regional procurement.
• Support to manage the company&039;s reputation through planning, developing and implementing specific regional PR activities and programs.
• Plan and implement corporate events with partners.
* Event:
• Report monthly and quarterly plan to the Marketing Manager.
• Use sales promotion measures to organize showroom or outside sales promotion events.
• Organize showroom and sales-driven events, participate in brainstorms for test-drive events, car display, tour experiences etc.
• Prepare event concepts and plans with the relevant service providers in cooperation with the Marketing Manager and in consultation with the Sales Director/Managers.
• Budget annual event cost in coordination with the Marketing Manager.
• Update all possible events related to automobile industry in the southern region of Vietnam to propose suitable programs for marketing and sales team
• Support during live events and activations.
