Marketing Executive

Purpose

To best respond for consumers/ customers and plan/ implement the makerting RPDC cycle to increase market share
To best performance for the efficient use of marketing expenses/ business investment
and brand value.
To achieve the sales target and profit of Merries brand

Decision-Making

Create efficient response for consumers/ customers through differentiate makerting activities.
Control expence which are Marketing expence, Discount and promotion cost of allocated sub-brand
Propose marketing intergrated plan and short term/ mid term strategy

Area of Responsibility

Researches 3C(*3), plans & does Marketing plan, checks product and brand performance to establish the better positioning in the market.
*3 Consumer, Competitor and Company
Continuously proposes Brand Manager to improve Marketing processes in order to stay one step ahead of changes in consumer lifestyles and the business environment such as the better “Standard Of Procedures”, “Research”, “Brand Agency”, “Media planning & Buying"
Builds firm cooperative relationship with business partners including Ad agencies, research agencies, suppliers, Kao group companies through mutual understanding and respect for the benefit of all parties and creates dynamic synergy by uniti
Execute Media Best Formation to maximize Brand Value in line with Brand Communication Strategy and also to pursue efficient ROI using a variety of Media, typically TVC/Magazine AD/LCD/Billboard/Web Site
Manage, control expenses compare with budget by brand/variant
Propose Regional Category Team innovative product concept based on Vietnamese insight, exchange the information with each countries to share the best practise. And have a good cooperation with Kao Japan members based on Asia Harmonization thinking way.
Coordinate the deployment of marketing initiatives, New Product launch, New MKT project...according to Marketing plan
Others assignments from the direct supervisor

・Has leadership skills including the ability to manage a project and to persuade related persons and mobilize them to solve issues.
・Has had significant concentration on Marketing execution from product development to brand building and has a good knowledge of every Marketing related job including Factory, Sales, Marketing Support and Ad agency.
・Communication skill with related department and external company.
・Working experience: At least 1-2 years experience understand well production system.
・Has a personality to fully understand The Kao Way.
・Especially has strong Marketing background with outstanding Marketing skills, research knowledge. (both product development and brand marketing), preferably research & Brand management.
・Has a conceptual skill to unify lots of information or data.
・Has accounting skills to manage expense

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2022-05-09 12:12:04