The Marketing Executive is integral to the success of FLG Vietnam. Working both internally and externally with sales teams, internal marketing functions, suppliers and other stakeholders, he/she will work towards creating successful sales & marketing initiatives that drive the penetration of existing and new services and help the company achieve its growth & revenue goals.
Report to: Marketing Manager/ EVP of Marketing
All applicants are expected to be “team players”, demonstrating the correct levels of humbleness, hunger and EQ that allow them to thrive in a fast moving, high-ownership, high-feedback environment that is FLG Vietnam.
This is a “dirty hands” position, which often involves being knee deep into operational issues, both technical and non-technical (which are learnt over the course of time).
Key Responsibilities
20% - Implementing Promotions & Campaigns
Work with Comm. Team and give input and take the lead in the offline execution of brand campaigns across all locations covered.
Develop and maintain a budget for all initiatives. Report on the same to the upper management.
Work with key stakeholders within the marketing team and other teams to ensure timely project execution and problem solve any issues that may arise.
Hold weekly problem solving meetings with sales teams to identify problems and opportunities for improvement in the promotions and campaigns rolled out.
Work with Sales teams to clarify, outline and implement marketing plans that help the company deliver on its business goals, including online and offline activities.
20% - Developing and Implementing New Services, Products or Seasonal Programs
Work with sales teams, track local and global competitors and think the market through to identify new opportunities and services to roll out.
Drive specific adoption KPIs in order to create critical adoption and profitability for these initiatives.
Develop the PR Brief, PR FAQ and Operational plan to roll out the service and nail down its marketing value proposition and scope the caveats in we will need to solve when launching the service or product.
Implement the launch plan while looking for feedback on what needs to be fine-tuned, pivoted or killed.
Work with sales teams to set targets, carve out mind-space to sell these services and trouble shoot the adoption of the same as you go.
40% - Developing and Fine Tuning Referral Programs
Maintain daily reports and identify areas needing improvement. Work with sales teams or relevant departments to manage and accelerate the process of fine tuning the program.
Setup a funnel for the campaign, with the aim of increasing the number of people joining and referring throughout the campaign. Craft and implement all necessary communication for these programs.
Work with partners to feed offers and/or negotiate prices for offers that fit our budget or targets for the campaign.
Work with internal marketing, operations, finance and IT teams to implement the programs and deliver on the desired customer and sales experience.
Work with sales teams to design and create new seasonal referral programs.
Design a comm, direct marketing and activation plan aimed at driving signups for our referral program.
10% - Other tasks as per request of manager and company
10% - Contribute to the team’s success culture. Examples of such are:
Work with integrity and deliver the maximum quality work to help move the company forward.
Contribute to team culture by sharing ideas on how to improve any initiative currently being pursued or lending a helping hand / expertise wherever it may be necessary.
Seek constant self-improvement on relevant topics that can help deepen domain knowledge.
Key Performance Indicators (KPIs)
● New Initiative penetration: 90% of target or higher
● Sales targets: 90% of monthly & quarterly targets
● ROI: at 100% of target or above
● Traffic to clubs: 90% target achievement or higher
● Speed to market: 100% of campaigns produced on time and within brand guidelines
