Marketing Executive of Luxury Brand - Baccarat

[HCMC]Marketing Executive of LuxuryCrystal Brand (French)
As a member of the team, you will set the first impression of the luxury crystal brand in local market and help us keep our commitment to maintaining the right positioning and marketing activities locally. This role will serve as a key liaison between Headquarter in region and execute locally, focusing on driving strategic alignment with retail team. You will protect the brand, manage overall brand health and deliver excellence platform for sales team to be success.
We are looking for a professional Marketing Executive to join our luxury retail team at our First boutique in Vietnam, based in D1, HCMC.
Job Description:
Market Entrance:
• Manage budget closely and report on time.
• Set the first impression locally coherent with worldwide positioning.
• Coordinate with related department including retail team & other functions team to achieve success.
• Stay current on luxury global trends& design concept.
• Achieve KPIs allocated.
Digital experience:
• CRM automation: obtaining database and marketing automation to maintain relationship and upselling through digital marketing.
• Conduct and personally operate all social media channels including Facebook fanpage, IG, Youtube and continuously develop new channels: content managing, content producing, advertising, social listening.
• E-commerce: set up and maintain smooth operation as well as digital marketing to support e-commerce
PR & Event:
• Events: Fashion show, Exhibition, Dinner types.
• KOLs & Celebrities endorsement
• Advertorial and paid media
• Press release, Media relationship management, Global vs. local launching of seasonal collections, Product shootings and local content producing, Product placement.
• Collaboration with architecture community, luxury real estate projects.
Other skills:
• Customer experience: care to details, luxury customer-centric experience
• Giftings
• Retail development: Visual concept & display concept

• Work independently and solution oriented.
• Ability to work and communicate with global team.
• Highly detail oriented and excellent organization skills.
• Proficient English: IELTS 6.5 (or equivalent) is a must.
• Ability to prioritize workload efficiently and able to work on a flexible schedule.
• Creative, effective, and unconventional.
• Experience: Minimum 5 years previous luxurymarketing experience, luxury furniture brand experience is highly preferred.
• Degree in Luxury marketing, Marketing, Fashion, Art related

Opportunities to meet and network with high-class and business people who are your customers

Annual health check & Health insurance

Opportunities to have training trips and/or attending brand’s events

Cập nhật gần nhất lúc: 2022-01-10 18:23:03