Position: Marketing Executive (Product & Service MKT)
Level: Middle
JOB DESCRIPTION:
We are looking for a strategic and hands- on Marketing Executive who will drive product and service marketing initiatives from planning to execution. This role focuses on understanding customer needs, positioning products/services effectively, and delivering integrated marketing campaigns that support brand growth and sales performance.
Key Responsibilities:
Plan and execute marketing initiatives & integrated marketing campaigns across digital and offline channels for new products and services.
Build and maintain product marketing assets (brochures, sales kits, pitch decks, FAQs).
Develop product/service positioning, messaging, and value propositions aligned with market insights.
Conduct competitive analysis, market research, and customer segmentation. Support go- to- market (GTM) strategies for new product/service launches. Monitor market trends, competitor activities, and customer feedback to identify opportunities.
Plan & execute partner marketing activities, co- branded materials, and joint campaigns.
Develop content for product/service landing pages, blogs, social media, emails, and sales materials. Collaborate with designers and content creators to produce engaging marketing materials.
Track and optimize campaign performance based on KPIs (lead generation, conversions, awareness, etc.).
JOB REQUIREMENTS:
2–4+ years of experience in product marketing, service marketing, digital marketing, or related roles.
Experience with social media management tools and performance marketing.
Excellent organizational and multitasking skills with the ability to meet deadlines.
Bachelor’s degree in Marketing, Communications, Media, or a related field.
Excellent communication and copywriting skills (English/Vietnamese).
Experience in product growth or technologies (AI/Blockchain etc.) is a plus.
Experience in coordinating cross- functional teams and managing multi- channel campaigns.
Experience with basic design platforms: Canva/Figma/Capcut. Advanced design platform (Adobe Suite etc.) is a plus.
COMPENSATION & BENEFITS:
🎯Flexible working regime and health care:
01- day remote work per month
Flexible timekeeping (from 8:00- 9:00 to 17:30- 18:30)
Social insurance, health insurance, unemployment insurance and MIC care insurance
01 hour paid leave per day for women having children under 12 months
Minimum 14 paid leaves per annum for all employees after probation
A flexitime allowance of 90- 180 minutes per month for employees
🎯Transparent and fair benefits:
Bonus Policy: Public holidays (2/9, 30/4, 1/5, 1/1,...); Personal Performances; Excellent Team; Performance bonus in Token of the project;..
Work performance review 2 times/ year (in April and October)
Men’s Day, Women’s Day, Children’s Day, Mid- Autumn Festival and other benefits under the provisions of the company
13th- month salary
Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law
🎯Dynamic environment and open culture:
Flat, open and sharing culture with friendly management team; outsourcing company with product mindset
Year- end party, sports day, yearly company trip and quarterly team building,...with a generous budget
Socialize with colleagues through monthly Happy Hour
Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks,...
Monthly allowance when joining clubs: Soccer, Swimming, Yoga, Music,...
🎯Strong learning culture:
Participate in workshops, seminars, tech talk,... with sharing from experts inside and outside the company
Account to log in to our online learning system, which contains thousands of valuable lectures (LMS)
Free training courses for technical and soft skills (presentation skills, communication skills, foreign language courses,...)
Working opportunities with technical gurus who built and operated world- class applications with millions of users
