We are looking for a Marketing Executive to participate in marketing activities to promote company&039;s products, services and brand image, with the ultimate goal of maximizing profit for the company. A Marketing Executive should have a thorough understanding of the clients, market, and industry trends in order to develop efficient marketing strategies and organize promotional events to engage and cultivate targeted clients.
Candidate should bring forth strong marketing knowledge and techniques, especially SEM (SEO/PPC) and content marketing; Research, propose ideas, plan and implement marketing strategies across multiple channels, including both online (website, social media, email, organizations in the industry) and offline (event) channels. Specifically, a Marketing Executive’s common tasks are as follows:
• Assist in recruiting and overseeing marketing-related external vendors.
• Other jobs assigned by Sales & Marketing Manager and CEO.
• Adopt new technologies (for instance, new marketing tools or platforms) for more efficient workflow within the department.
• Collaborate with other internal departments, namely Production, HR, IT to ensure timely support if needed and smooth workflow in the whole company.
• Plan and implement SEO/SEM strategy for website; create SEO articles in English and optimize website ranking in search results; analyze keywords and update keyword search statistics regularly; attract more website visitors, improve time on site and conversion rate. Basic knowledge of Google Analytics and Google Adwords is required. Knowledge of other SEO related tools is a plus.
• Enhance B2B client engagement via multiple online channels by exploring relevant touchpoints, proposing ideas and executing PR and advertising plans.
• Responsible for all content and activities on social media platforms, mainly Facebook, LinkedIn, Twitter.
• Research potential markets and constantly stay up-to-date with the industry trends.
• Manage and update content, messages, forms on company’s Wordpress websites (satellite website and main website). Basic knowledge of Wordpress administration is required. Basic knowledge of Google Search Console and other website-related analytics tools is a plus.
• Brainstorm and design materials for periodical internal events.