Marketing Lead

Summary
The Marketing Lead (Agent Growth) will lead the marketing efforts to recruit, onboard, and nurture Agent Partners for Citics through the Citics Agent App. This role focuses on executing growth strategies to expand Citics’ Agent ecosystem nationwide, while establishing a strong brand presence among Agents and banking partners. The position requires a hands- on executor with a systems- thinking approach and a growth mindset, operating effectively in a fast- paced startup environment.
Key Responsibilities
· Monitor, measure, and optimize the effectiveness of marketing campaigns through each phase.
· Organize Agent Growth events (workshops, meetups) across key provinces.
· Plan and execute Agent onboarding, activation, and nurturing journeys across CRM, email, and digital platforms.
· Develop and operate owned media channels (website, fanpage, LinkedIn) to build Citics’ brand presence among Agents and banking partners.
· Build and operate marketing campaigns to recruit Agent Partners through the Citics Agent App.
· Manage digital campaigns to generate Agent leads and promote Agent- centric programs.
· Coordinate with Product, Sales, and Agent Development teams to align marketing campaigns with business goals.

· Proven experience executing user/partner acquisition campaigns, event marketing, seeding, and CRM nurturing.
· Strong organizational skills with the ability to design and operate lean marketing systems.
· Proactive, self- driven, and able to thrive in a fast- growth environment.
· Minimum 4 years of hands- on marketing experience, preferably in startups, app- based platforms, or B2B2C models.
· Bachelor’s degree in Marketing, Business, Communications, or related fields.
· Ability to collaborate cross- functionally with Product, Sales, and BD teams.

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Cập nhật gần nhất lúc: 2025-07-07 05:40:03