The Our Client Marketing Team is dedicated to promoting the brand and its related services to crypto newbies and seasoned traders alike. It&039;s the go- to department for planning and executing campaigns with the aim to boost the user base and excite traders into joining the Our Client ecosystem.
In response to our expanding business, we are actively seeking a talented and dedicated Marketing Lead to join Our Client&039;s growing team. If you&039;re passionate about crafting compelling narratives, driving engagement, and contributing to the future of finance, Our Client is the place for you! Embrace the opportunities unfolding in the post- crypto winter landscape and be an integral part of Our Client&039;s journey to redefine the financial landscape.
On the daily, the Marketing Team is responsible for:
Conducting customer and market research to identify market opportunities.
Generating content for search engine optimization and keeping website contents up- to- date.
Managing constant user acquisition and retention.
Monitoring and managing social media channels.
Pushing out collaterals through channel marketing and vendor selection to complement marketing campaigns.
Defining and managing the Our Client brand.
Creating marketing and promotional collaterals in different formats (text, image, and video) for all products and services.
Leading campaigns in support of marketing initiatives.
Responsibilities:
As the Marketing Lead, you will play a pivotal role in shaping and executing Our Client&039;s marketing strategies to elevate brand visibility, attract new cryptocurrency projects and users, and enhance overall engagement. The ideal candidate is a strategic thinker, creative innovator, and dynamic leader well- versed in both marketing and fintech realms.
Regularly analyze and report on the performance of marketing initiatives to the leadership team.
Stay updated on industry trends to implement cutting- edge digital marketing strategies.
Lead the Marketing Team to success by overseeing content creation, community management, and digital marketing campaigns, including SEO, SEM, social media, and email marketing.
Establish KPIs and metrics to measure the success of marketing campaigns.
Create compelling messaging and positioning to set Our Client&039;s exchange apart in the market.
Identify key market segments, customer personas, and pinpoint growth opportunities.
Cultivate strategic partnerships that align with Our Client&039;s business goals.
Utilize data- driven insights to optimize campaigns, increase user acquisition, and improve conversion rates.
Ensure consistency in brand representation across all channels and communications.
Develop and execute a robust marketing strategy aligned with business objectives and market trends.
Define and strengthen the brand identity within the crypto space.
Collaborate with cross- functional teams to seamlessly integrate marketing initiatives into overall business plans.
Qualifications:
Working knowledge in finance, cryptocurrency, or blockchain industry.
Proactive attitude in continually assessing the effectiveness of current marketing methods, as well as proposing, getting leadership buy- in to, and implementing improvements to current working methods.
Creativity and innovation in approaching marketing challenges with strong planning and analytical capabilities.
Data- driven mindset with the ability to analyze and interpret marketing metrics.
Highly organized, skilled project manager who is able to lead cross- functional teams, working both independently and collaboratively to drive projects forward.
University degree in marketing, communication, advertising, business administration, or relevant disciplines.
Business level fluency in both written and verbal English.
Minimum of 5 years of proven experience managing the delivery of multi- channel marketing campaigns, leading marketing operations to deliver on strategic aims.
Excellent communicator with strong interpersonal skills for effective collaboration.
Motivations:
Committed to being in a fast- paced industry with an appetite for tackling challenges.
Desire to work in a multicultural and English- speaking environment.
